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Western Europe Marketing Manager

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Job Description

Our client is a leading automotive supplier based in Warwick that enjoys an enviable reputation for its expertise. They are now looking to recruit a Western Europe Marketing Manager with a background in the automotive aftermarket sector, to join their marketing team. This is an exciting Multi-Channel role responsible for developing and executing market and customer-focused marketing strategies to drive increased brand awareness, recognition & loyalty, customer engagement, and profitable growth. In return, you will enjoy a competitive annual salary with an excellent benefits package and genuine growth and development opportunities.

Key responsibilities:

• Management of team members across a matrix structure
• Responsible for reviewing and creating processes
• Responsible for management of budget
• Have a clear understanding of the market & competitive landscape, and utilise findings to define clear and actionable insights to support marketing strategy development and execution
• Implementation of EMEA regional programs, and country-level engagement initiatives, to increase top-of-mind awareness and brand recognition at both distribution and workshop levels of the market
• Develop and implement activities to increase long-term customer loyalty to the brand
• Share and implement best practice activities between Western European countries to increase synergies and efficiency
• Partner with Western Europe region commercial teams and customers to identify growth opportunities, effectively communicate the value proposition, launch new products, and ensure customer shelf-space wins
• Develop and execute country communications plans across multiple channels within pre-defined budgets aligned with EMEA communications strategy including media engagement, advertising, shows and events management, and email marketing
• Define and own the Western Europe price position based on market data & EMEA price strategy
• Build and lead a winning team, focused on high value-add marketing activities, KPI-driven performance, team spirit, and a commitment to make a difference

Key skills & Experience:

• Degree in Marketing and/or Business
• Experienced in a marketing role (category marketing/product marketing/trade marketing), preferably in the Automotive Industry
• Previous exposure to, and understanding of, the usage of key economic indicators, financial drivers & business metrics to generate strategies and produce positive results
• Experience working in a marketing environment in a multi-country role
• Demonstrable experience in turning trends, data and insights into marketing strategies and tactics to address market and customer needs
• Able to demonstrate a strong understanding of marketing across multiple channels, and how each channel can be most effectively utilised to deliver overall success
• Have keen problem-solving skills and a willingness to take on complex challenges, and see through to resolution
• Excellent communication and relationship-building skills
• Willingness to travel Nationally and internationally

Additional Information:

• Hybrid working, 2 days a week in the office
• 25 days annual leave + bank holidays
• A valid passport, driving license and be flexible to travel when required

If you would like to apply for this opportunity, please submit an up-to-date CV including details about your current or most recent salary and your availability/notice period. You can also call Daniel Marlow on 01926 699276 for a discreet and confidential discussion about the role, Alternatively, click on the link and go to my contact information https://www.linkedin.com/in/danielmarlowmarketingandcreativerecruitment/overlay/contact-info/.