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We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment, powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people. This position will be instrumental to the success of Pearson’s marketing initiatives for our Clinical Assessment products and services in Canada.

We’re seeking an experienced Marketing Manager who can bring to our team their knowledge and experience in demand generation leveraging content strategy and SEO to increase engagement, growth, and traffic to our site in the B2B market segment. The MM is also responsible for campaign web page development, web updates, blog management, keyword and meta-data maintenance related to campaign objectives/market, and organic social creative and execution collaborating with other CMMs as it relates to the overall product portfolio. They will report to the Manager of Strategic Marketing.

This will be a critical role that will work closely with the Manager of Strategic Marketing to increase customer value, generate leads and revenue, and build market awareness of Pearson Clinical to support meeting and exceeding revenue objectives.

This role is a remote work model.

Core Capabilities

• Business Acumen
• Creativity
• Planning and Priority Setting
• Strategic Agility
• Communication and Presentation Skills

Qualifications

• 5+ years marketing experience
• Bachelor’s degree in related field or equivalent experience
• International marketing experience preferred
• Background in the Education and or Healthcare market preferred
• Bi-lingual preferred but not required (English/French)
• Highly motivated, organized, and accountable individual with the ability to prioritize multiple projects and deadlines
• Proven success in demand generation and content strategy
• Working knowledge of CASL and all privacy laws
• Experience with content authoring and ecommerce tools (AEM, Hybris, etc.)
• Experience using marketing automation platforms with CRM integrations (Salesforce, Marketing Cloud, Pardot, HubSpot, etc.)
• Experience with Google Analytics, Tableau, and Salesforce Reporting
• Demonstrated work with cross functional teams
• Creative and passionate about marketing and its impact on our market and customers
• Significant experience and demonstrated success with multi-project integrations
• Digital marketing campaign development experience
• Ability to manage multiple tasks and efficiently manage their own time as part of virtual teams
• Experience working with project management systems (Asana, Jira, Wrike)
• Experience working with field sales teams
• Excellent verbal and written communication skills
• Effective problem solving and decision-making skills
• Work closely with the CMMs to develop thought leadership content with the goal of driving consistent content to the site.

Responsibilities include but are not limited to:

Content Strategy:

• Ensure all web content aligns with SEO strategy and paid search efforts
• Manage organic social channels by working closely with the CMMs on content strategy to drive engagement and increase followers

Website:

• Building forms to capture lead generation that comply with Canada rules and regulations around opt-in.
• Build strategies to help CMMs with customer segmentation and targeting
• Responsible for web site content and keywords to drive better page rankings related to campaign/product marketing materials, including such items as digital assets, product collateral, case studies/success stories, and thought leadership content.
• Work with the Creative Services team, freelancers, internal subject matter experts and other vendors as needed to develop approved design/content assets that meet brand guidelines and drive engagement.
• Google analytics tracking and reporting

Webinars/Events:

• Manage logistics related to hosting webinars.
• Build campaign web pages, forms for registration, and on-demand hosting to drive lead gen.
• Ensure the content is optimized to drive registrations for the particular theme/topic.

Relationships:

• Develop and maintain relationships with internal teams and external partners as assigned
• Collaborate with Pearson International marketing teams as needed

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing [email protected].

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: MARKETING

Organization: Assessment & Qualifications

Schedule: FULL\_TIME

Req ID: 11997