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• Global luxury goods business
• Well-known and prestigious brand

About Our Client

Our client is a leading luxury consumer goods company, dedicated to delivering high-quality products and exceptional customer experiences. Specialists in skincare and well-being products, our client is a world renowned brand growing from strength to strength.

Job Description

• Develop and implement comprehensive shopper activation strategies to increase brand awareness, drive product trials, and enhance customer loyalty.
• Collaborate closely with cross-functional teams, including marketing, sales, and product development, to align shopper activation initiatives with overall business objectives.
• Conduct market research and analyze consumer behavior and trends to identify opportunities for effective shopper activation programs.
• Create and execute targeted marketing campaigns and promotions to engage shoppers and drive conversion.
• Develop and manage relationships with key retail partners, negotiating co-marketing opportunities and optimizing in-store activations.
• Utilize data analytics and performance metrics to track the effectiveness of shopper activation programs, make data-driven decisions, and continuously improve ROI.
• Stay up-to-date with industry best practices and emerging trends in shopper marketing and activation, and provide recommendations for innovative strategies.
• Lead and mentor a team of shopper activation specialists, fostering a collaborative and high-performing work environment.

The Successful Applicant

• Bachelor's degree in marketing, business administration, or a related field. An MBA is a plus.
• Minimum of 5 years of experience in shopper marketing, trade marketing, or related roles within the consumer goods industry.
• Proven track record of developing and executing successful shopper activation strategies that drive sales growth and customer engagement.
• Strong analytical skills with the ability to interpret data and insights to make informed decisions.
• Excellent communication and presentation skills, with the ability to influence and build relationships with internal and external stakeholders.
• Demonstrated leadership abilities, with experience managing and developing a team.
• Proficient in utilizing data analytics tools, CRM systems, and marketing automation platforms.
• Self-motivated and results-oriented, with the ability to thrive in a fast-paced, deadline-driven environment.

What's on Offer