marketing Remote
Job description
Marketing Manager (Maternity Cover)
- Remote
About Us
Toluna delivers real-time consumer insights at the speed of the on-demand economy. We do what no other insights company can. We combine market-leading technology, unique insights solutions, a fully flexible service model, award-winning research & sector expertise, and a global panel of over 40 million consumers in 70 countries.
Toluna is the parent company of GutCheck, Harris Interactive Europe and KuRunData.
Overview of the Role
Toluna is seeking a dynamic Marketing Manager with proven experience for a 3–4-month maternity cover in North America, executing country marketing plans across both the Toluna and GutCheck brands. Although the key activities for 2H 2023 are already defined, this person will have a key role to play in successfully executing a busy virtual and in-person events strategy, as well as contributing to content preparation and execution to support various marketing campaigns for both brands. This role will report directly to the Sr. Director of Marketing, starting early August 2023.
Key Responsibilities
- Managing day-to-day event marketing activities and logistics to meet objectives and KPIs.
- Coordinate closely with key event stakeholders (Sales, Creative, Solutions) to ensure seamless execution.
- Closely monitor and track event deliverables, providing reports to Sr. Director of Marketing.
- Help develop short- and long-form content to support a range of product and thought-leadership initiatives.
- Implement email and social campaigns around already defined and new plans, in relation to events, webinars, and product campaigns.
Required Experience
- 5+ years’ experience in a similar fast-paced role, ideally in a market research agency, events company, or a similar marketing services environment.
- Ability to implement and manage coordinated marketing campaigns.
- Experience coordinating and managing event presence with strong cross-functional collaboration.
- Experience creating marketing lead generation content that converts – infographics, whitepapers etc.
- Good knowledge and hands-on experience of digital/online marketing tools and approaches
- Proficient in relevant MS Office applications, CRM and Digital/Social marketing tools
Required Skills
- Strong copywriting skills
- Excellent attention to detail
- Hands-on experience using a marketing CRM to launch email campaigns – ideally Marketo
- Exemplary written and verbal communication skills
- Ideally a Bachelor’s degree in marketing or related discipline (advertising, media, brand, communications or business development)
- Strong organizational skills, able to set and adapt to shifting priorities and manage multiple competing deadlines – working under pressure in a fast-paced environment.
- Dynamic, proactive, results driven, personable, flexible, team player
What we offer
At Toluna you will find an exciting and multicultural place to work. We employ the best and the brightest in our industry and we are always looking for rising stars to join our team. We are proud of our staff-members and we offer competitive salaries, a wide range of benefits and the chance to progress your career within a truly global organization.
Work in line with the Toluna Employee Values
Integrity & respect - We treat our colleagues, clients and partners how we want to be treated.
Success in unity - We deliver results by working as a team with common goals.
Smart decisions in action - We implement plans without delay and stay nimble to change on demand.
Make it simple - We simplify complexity, making the complex easy to understand.
Be bold - We welcome big and small ideas that challenge and inspire us to change.
Delight customers - We work tirelessly to exceed expectations, turning satisfaction into delight.
Reward great work - We believe performance is the reason for advancement. Do good work and good things come.
Toluna is an equal opportunities employer. We commit to keeping Toluna an inclusive, respectful, equal and diverse workplace. One small way we’re focused on moving ourselves – and the world- forward.
With +40 million influencers across the globe, we look like you do, like the world does: made up of every ethnicity, social background, sexual orientation, religion, gender, age or ability.
Join our global team. We welcome big thinking and reward great work.
