Our client is a young and dynamic fast fibre broadband company. They have bold ambitions and aggressive growth trajectory and are rapidly expanding. As part of this expansion programme they are now keen to recruit an experienced marketer to spearhead their B2B market strategy.

As the B2B Marketing Lead, you will play a pivotal role in shaping the presence in the B2B market. Your mission is to optimize customer attraction into the company’s sales funnel through effective B2B marketing strategies for their core products. Taking a data-driven approach, you will drive high-quality marketing campaigns and will work closely with internal stakeholders such as product owners, channel owners, and sales teams to ensure alignment and feasibility of your plan. This will include focusing upon delivering high-value leads into the sales pipeline and generating sales directly through their website.

With your proven experience in building and optimizing B2B funnels, you will enhance customer acquisition and conversion rates throughout the entire customer journey. Your vision will be brought to life as you collaborate with various subject matter experts, including Brand, Marketing Communications, Events, Social Media, and eCRM specialists.

To succeed in this role, you should possess strong analytical skills, effective project management abilities, and outstanding communication and presentation capabilities. Your track record of achieving tangible results and your ability to drive growth targets through successful B2B marketing strategies will set you apart. It is likely you will currently be operating within either a telecoms, utilities or technology sector.

This is a hybrid role.