marketing Leeds, England
Job description
M3 is the global leader in digital solutions in healthcare. We work with a range of sectors including healthcare, life sciences, pharmaceuticals, biotechnology and charities; services provided to these sectors include market research, medical education programs, promotional programs, clinical development, job recruitment and clinic appointment services. M3 has grown by more than 20% year-on-year for the past 15 years, achieving over 1 billion dollars in revenue annually.
Founded in 2000, with start-up investment capital from Sony, M3’s mission is to make use of the internet to increase, as much as possible, the number of people who can live longer and healthier lives, and to reduce, as much as possible, the amount of unnecessary medical costs. Key achievements of M3 Inc. include:
- Named in Fortune’s 2020 ‘Future 50’ list, ahead of Facebook and Amazon
- Ranked in Forbes’ 2020 Global 2000 list of the world’s largest public companies
- M3 is the only company incorporated after the year 2000 to be included in the Nikkei 225 Index
- Listed in Forbes’ ‘Asia’s 200 Best Over a Billion’ in 2019
- In 2020 M3 founded the ‘M3: Stop COVID-19 Fund’ and pledged one billion yen to support COVID-19 related initiatives
M3’s legacy lies in the power of trusted physician platforms. Around the world, M3 organizations leverage these highly engaged digital communities to deliver medical education, job placement, and market research, to improve global patient outcomes.
M3 Global Research, part of M3 Inc., provides the most comprehensive and highest quality market research recruitment and support services available to the industry with relationships reaching respondents in more than 70 countries worldwide.
Due to our continued growth, we are hiring a Marketing Manager at RotaMaster, an M3 company.
About the Business:
RotaMaster, is a subsidiary of M3 Inc., which has been providing online workforce management tools to health & care organisations since 1999. We’re always growing our product offering and moving into new markets and have two core products on the market – RotaMaster and Rotify.
RotaMaster is a well-known system in Out of Hours and other Primary Healthcare markets and is typically used by larger enterprise customers. In the past 5 years, the number of customers using RotaMaster has more than doubled, and we want to keep that trend going.
Rotify is our newest platform, designed to be used in smaller healthcare environments and SMEs and has a real focus on ease of use and simplicity. Customers will sign up online for a free trial and have a variety of flexible subscription options. Our job is to make sure that they choose the right one for them.
Main Responsibilities.
- Developing strategies and tactics to boost the company’s reputation, and drive qualified traffic to both RotaMaster and Rotify
- Deploying successful marketing campaigns from ideation to execution
- Experimenting with various organic and paid acquisition channel
About the Role
- Develop strategies and tactics to get the word out about our company and drive relevant, qualified traffic
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Work closely with the sales & accounts teams to scope out market opportunity and execute campaigns to maximise opportunities
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Create marketing material, from website content through to case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyse target audience behavior and adjust email and advertising campaigns accordingly
- Demonstrable experience in marketing, paired with the potential and attitude required to learn and grow as we do
- Proven experience in identifying target audiences and in creatively devising and leading cross-channel marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools
- Experience in setting up and optimizing Google Adwords campaigns
- Good understanding of SEO
- Experience with email marketing automation platforms
- Comfortable working with numbers, making sense of metrics and diving into analytics to optimise strategy
- A sense of aesthetics and a love for great copy and articulate communication
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Degree in Marketing/Digital Marketing, or related fields
Additional Information
#LI-JG1
#LI-Remote
