marketing London, England
Job description
A brilliant opportunity for a Manager to increase their experience and exposure or a Campaign Manager looking for their next step within their career at a Mid-Level Leadership Team of the Individual Giving, and Public and Engagement Team at RNIB.
Who we are looking for -
Highly developed project management skills, knowledge, and experience of key marketing principles.
Knowledge of the UK fundraising and marketing using CRM systems, including the compliance, regulatory and legal requirements relating to direct marketing UK fundraising
The role –
To ensure RNIB’s cause-led Individual Giving programme delivers on optimised customer experience and income generation outcomes. The role will be responsible for achieving agreed income and phased supporter volume targets from individual donors through direct marketing retention activity. This covers Direct Mail, Telemarketing, E-commerce, Digital and any other relevant channel across RNIB and any other associate charities as appropriate.
The role will work collaboratively with other Individual Giving Managers and Managers from across the Directorate to develop the contact strategies for retention channels within core audiences on the Action for Blind People and RNIB brands.
Managing expenditure budgets of up to £2M per annum; the role will work closely with the Head of Individual Giving and other Individual Giving Managers to develop business cases for further investment, all designed to build future Individual Giving Retention gross income beyond £19M per annum.
The Team -
The Individual Giving team is a multi-award winning Fundraising Team, working within the leading sight loss charity in the UK. The team directly works towards achieving the new Income and Engagement Fundraising Strategy, ACT Now. Which will see RNIB Accelerate our income growth, Connect more with our customers.
Together with the rest of the organisation, all pulling towards our organisational purpose. The Individual Giving team are a key deliverer of this ACT Now Strategy with a large, dynamic, multi-channel, innovative portfolio of fundraising activity.
The funds raised through the Individual Giving team’s fundraising activity will get rid of this gap and ultimately drive change so that the public, including decision- makers across society, alter behaviours so they automatically include blind and partially sighted people.
In return
We offer a competitive salary, a stimulating and supportive working environment and a benefits package including:
- 26 days holiday per year (plus bank holidays – pro rata), which increase with service
- Excellent pension schemes
- RNIB Rewards - Our employee discounts platform gives you access to offers at over 800 in-store and online retailers
- In-house training and development opportunities
- Flexible working arrangements - Each new member of staff will be given a laptop to make working flexibly easy
We actively encourage applicants with lived experience of sight loss to apply for this role.
If you'd like to apply for this great opportunity, please apply online, uploading your CV and cover letter, telling us how you meet the skills, knowledge and experience for the role and why you think you’d be a great fit for RNIB.
If you are having trouble applying online or would like more information, please contact us on [email protected], or call us on 0207 391 2011.
We’re the Royal National Institute of Blind People (RNIB) and we’re here for everyone affected by sight loss. Working for us means working for one of the UK’s biggest charities, supporting almost two million people living with sight loss in the UK.
RNIB is leading the creation of a world where there are no barriers for people with sight loss. One of our key priorities is to ask people to see sight loss differently, reversing inaccurate perceptions and changing public behaviours so everyone expects equal participation from people with sight loss and the creation of a fully accessible society.
One of our core values is to be led by blind and partially sighted people and we involve our customers in recruitment. Please be advised that your anonymised application may be shared internally with those involved in the recruitment process.
RNIB is committed to equality of opportunity and to promoting and celebrating the diversity of its staff and volunteers. We welcome everyone’s contribution and are proud of our status as a Disability Confident Leader. We welcome applications from people with sight loss and talented people from all sections of the community who share our values.
We do reserve the right to close this role early in the event of a high number of applications.
