marketing London, England
Job description
We're looking for a highly analytical, commercially minded, enthusiastic and ambitious marketer to join our ever-growing team.
If you're ready for the next step in your marketing career at a company with a genuine track record of career progression as well as unrivalled training and development – this is the one for you.
“What I love about this role is that even after two years I still learn new things every single day thanks to the elite training programme and other members of this highly-skilled team. The management is super supportive and hard work is really recognised, celebrated, and rewarded. Plus, the company culture is great with loads of social things happening all the time.”
- Ellie Saunders, Marketing Manager, Hanson Wade
The role:
You will create and deliver strategic marketing campaigns to maximise the commercial opportunity for your events. You will utilise the full marketing mix to exceed lead generation, conversion, and revenue targets, balancing tried-and-tested activities with new ideas across all channels. Specifically, this involves:
- Managing the data research process with key stakeholders to target the right audience
- Comprehensive and detailed campaign analysis to identify key levers
- Effective email marketing, copywriting, data segmentation and use
- Leveraging affiliate marketing through speakers, sponsors, media partners and associations
- Engaging social media strategy and management
- Autonomy over marketing budget allocation at event level
- Planning and co-ordinating project team meetings
As a Marketing Manager, you will also be expected to:
- Delegate core tasks to the Marketing Assistant team
- Deliver induction training for new starters within the marketing department
- Contribute to training for junior marketers and assistants
- Be part of wider cross-functional projects on behalf of the marketing function
A successful candidate will be able to demonstrate:
- 2+ years’ marketing experience in conferences or exhibitions
- A proven track record of successfully running your own marketing campaigns
- Ability to carry out marketing plans autonomously
- Highly effective time management and prioritisation of short and long-term projects
- Strong communication skills, both verbal and written
- Able to apply copywriting principles to external marketing communications
- Able to conduct robust data analysis to inform the direction of the marketing campaigns
- Able to provide manager and project teams with detailed feedback
- Excitement about driving commercial results through marketing
- Understand the mission and values of the department and organisation
- Experience of the following desired (but not required): Salesforce, Pardot, Google Analytics, Google Adwords
Why choose us?
- We offer well-being bonuses such as a personal learning budget, yoga in the office, employee assistance programme and well-being champions
- Private health and life insurance
- Hybrid working arrangement – you choose where you would like to work
- We have a range of different social clubs such as book club, five-a-side, netball and more
- 1 extra day of annual leave each year, up to 30 days of annual leave (not including public holidays)
- Access to our Wader Hub benefits platform which include, retail, gym, hospitality, and wellness discounts
- Volunteer day (we offer all our employees the chance to take a day on us to get out there and do some good!)
- Monthly awards and social events (we’re talking sports days, karaoke nights, theatre trips, cooking courses, you name it!)
- Sabbatical options after 2 and 5 years
- Opportunities for professional education sponsorship
£34,000 - £40,000 + profit share (£38,000 - £46,000 OTE)
