marketing Remote
Job description
A bit about us
GroundTruth is a media company that turns real-world behavior into marketing that delivers real business results. Using observed real-world consumer behavior, like location and purchase data, it creates targeted advertising campaigns across all screens for advertisers. GroundTruth then measures how consumers respond to the campaigns – including if they physically show up to a location or website – to understand the real business results generated by a brand's advertising. GroundTruth's proprietary Location, Place, and Visitation data sets are accredited by the Media Ratings Council and trusted by thousands of brands and their agencies.
Learn more at GroundTruth.com.
We believe that innovative technology starts with the best talent and have been ranked one of Ad Age's Best Places to Work for three years in a row (2021, 2022 & 2023). Learn more about the perks of joining our team here.
Remote (US) | Marketing
A bit about you
We're seeking an email marketer to drive acquisition and retention efforts for GroundTruth's fast-growing business lines. You are familiar with creating and managing best-in-class email B2B campaigns at every stage of the customer journey and are obsessed with connecting the dots between marketing activities and revenue. You will turn customer data and insights into actionable strategies, delivering meaningful interactions with our growing customer base. In this role, you'll combine analytical rigor with marketing skills to build and optimize data-driven campaigns to acquire, onboard, activate, and retain customers.
You will:
As our Email Marketing Manager, you will be responsible for expanding the company's current retention and lead generation marketing email programs for its core business (GroundTruth), Addy, a media platform for small businesses, and WeatherBug, a leading weather app. This includes content development, coordinating email design with the creative team, email testing, and email optimization of a range of B2B email marketing strategies.
- Lead, execute, and report on email marketing campaigns that help onboard and grow customers for various business lines
- Oversee email communication from development through execution, including content, relevancy, smart segmentation, and personalization
- Develop data-driven segmented email marketing automation journeys by working closely with Marketing Ops/CRM Manager
- Work closely with our Creative team members to build and modify existing email templates to enhance user experience and engagement
- Methodically test and identify best performing subject lines, content, creative, and messages for each prospect segment, identify levers for improvement and opportunities to optimize ROI
- Develop and work on an A/B testing roadmap (layout, format, frequency, and copy) to improve campaign performance
- Present weekly, monthly, and ad hoc reporting on campaign performance
- Implement email marketing best practices, including ensuring compliance with data protection requirements such as CAN-SPAM, GDPR, and CCPA
- Manage email data maintenance, briefing, review, code/build, QA, and deployment processes for all email/newsletter campaigns
- Build deeper insights into segmentation through data analysis and behavioral retargeting
- Monitor the marketplace to keep ahead of best practices and put forward perspective on outstanding email marketing opportunities
You Have:
This is our ideal wish list, but most people don't check every box on every job description. If you meet most of the criteria below and you're excited about the opportunity and willing to learn, we'd love to hear from you.
- 3+ years of deep understanding of email marketing experience, including developing email marketing strategies, building email nurtures, and automation journeys
- Deep experience in email marketing in a startup environment, experience with B2B customer acquisition and retention preferred
- Experience working with major ESP platforms (Marketo and HubSpot ideal)
- Exceptional organizational and project management skills. Must be a good multi-tasker
- Excellent problem-solving and analytical skills
- Strong communication and interpersonal skills. Excellent written communication skills are essential
- Startup or agency experience preferred
- Understanding of ad tech space is a plus
- A self-starter who thrives in a fast-paced environment that requires strong prioritization ability with minimal oversight
- Self-driven
- Curious
- A fast learner
- A strong communicator
- Able to think on your feet
- Analytical
- Able to tell a story while presenting data
- Detail-oriented–-the little things matter
- Organized with demonstrated ability to prioritize and deliver timely work
- A team player and not afraid to roll up your sleeves and help when needed
- Self-sufficient and not afraid to take the lead and manage tasks independently
- Coachable and open to feedback
- Respectful–-we treat each other with respect and assume the best of one another
- Not afraid to have fun!
- Remote-first philosophy, subject to each manager's discretion depending on the needs of the role
- Flexible vacation
- Daily lunch credit when working in-office
- Fully stocked snacks and beverages
- 401(k) employer match
- Fully-paid medical premiums for employees
- Generous parental leave
- Active DEIB Committee with regular initiatives
- Inclusion Academy seminars
- Wellness and gym reimbursement
- Family and pet expense reimbursement
- Education and coaching reimbursement program
- Option for mobile phone reimbursement or separate company phone
- Equity analysis to ensure fair pay
Salary Range
We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Applicants with disabilities may be entitled to reasonable accommodations under applicable federal, state and/or local laws. If you need reasonable accommodations in the application process, please reach out to us. For jobs in North America, contact [email protected]. For jobs in India, contact [email protected].
