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Who we are?

The Scotsman Group is Scotland’s largest and most diverse hospitality group, with a collection of over 40 venues across Scotland including bars, restaurants, hotels and more.

We are looking for an experienced and talented Hotel Accommodation Marketing Manager to be part of the in-house marketing team.

With a focus on creative thinking and entrepreneurial spirit, you will be responsible for supporting the Head Of Communications with all aspects of marketing for the Hotel Accommodation division of the estate, which compromises 11 sites across 7 brands. This includes the creation, planning, implementation and reporting on all marketing campaigns for each hotel. This role will require you to work with key stakeholders including the widder marketing team, the revenue team and the Senior Operations team to drive brand awareness and loyalty for the business and ultimately to drive top line sales, specifically via direct bookings.

This is a key role which will require strong commercial acumen and a demonstrable level of experience in this particular sector.

What is in it for you?

As part of Scotsman Hospitality, you will have access to the following benefits that include:

• Holiday Purchase Scheme.
• Wagestream – Stream up to 40% pay as it is earned and set automatic savings to support your financial wellbeing.
• 30% off of food and cinema tickets in all of our venues across Scotland.
• Hotel and Apartment discounts.
• Access to Scotsman Perks Benefits Portal.
• Flexible working opportunities.
• Career development through our Scotsman Steps training programme.

The Role:

• Campaign and comms strategy roll out which will improve sales and market share for our portfolio of venues, with particular focus on driving direct booking business. This will also include creating targeted campaigns for specific retail opportunities throughout the year including key calendar dates, re-marketing, and segmentation marketing.
• Digital copy content, including but not limited to mailers, social media content, boosted posts, metasearch, SEO copy for websites including blog content. This requires you to be highly creative and imaginative, with excellent written and interpersonal skills. A keen eye for detail is a must.
• Working with the digital team including the Senior Web Designer to develop and maintain our websites for maximum conversion, ensuring imagery, copy, layout and customer journey is constantly reviewed and imrpvoed where required.
• Google Adwords management including the ongoing maintenance of existing brand campaigns as well as the building, deployment and reporting of new campaigns based on business needs
• PR, including a strong focus on securing media coverage for our brands and working with the Group Marketing Manager to secure maximum return on influencer and press content.

The Person:

• Degree in Marketing, Communications or equivalent
• Have at least - 2+ years of marketing or project management experience as part of an inhouse team or agency with specific experience in Hotels.
• Able to produce copy for use across the digital and physical space which is on brand and of the highest quality
• A strong understanding and hands-on experience working with Google suite including Adwords and Analytics
• A strong understanding of the accommodation market (the local market in Edinburgh would be greatly advantageous ) including key and emergent trends, innovation, and market share.
• Work toward tight deadlines whilst producing a high standard of work
• IT literate including email management, scheduling and filing
• Eloquent, enthusiastic, and always willing to learn
• Able to work on numerous projects simultaneously

In return for the above, we offer our Hotel Accommodation Marketing Manager a competitive salary, generous company benefits, and flexible working hours. As well as the opportunity to use your creative skills on some of the most challenging and rewarding brands in Scotland.

The Process:

If you think this is the role for you then apply now and a member of the HR team will be in touch.