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About the Role

As a Customer Marketing Digital Manager, you will be responsible for recommending, executing, and evaluating digital demand creation plans for selected key customers in alignment with the Marketing strategy and country priorities.

You will be an advocate and subject matter expert of the omnichannel approach towards sales and customer marketing, helping to build digital competencies in the regional organization and establishing Essity’s Professional Hygiene business unit as an expert thought leader and performer in the evolving B2B space. You will co-lead the omni-channel activation, focusing on the digital touchpoints, in close alignment and partnership with local Sales, Customer Marketing and E-commerce teams with the ultimate objective to deliver your accounts’ long/mid/short-term plans while helping build equity for the Tork brand.

We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk.

What You Will Do

• • Develop and lead the execution of online customer marketing plans, (as part of omnichannel Joint Business Plans) for selected strategic customers, in alignment with the BU Marketing strategy and regional/local commercial plans
• • Manage and follow-up of customer marketing budgets and performance for the respective distributor partners
• • Build strong brand Equity plans with local Distributors, executing our Tork brand guiding principles and modeling our Tork Brand Omni-Channel Model with consistency and excellence
• • Establish Tork’s digital shelf presence on distributors’ webshops, utilizing content and content sharing capabilities (Salsify); continuously monitoring, analyzing, and improving share of search, content integrity and accuracy in partnership with the distributor
• • In conjunction with sales lead and in partnership with customer marketing, make recommendations to optimize customer’s product mix online
• • Coordinate local marketing agencies to secure development of customized content such as: co-branded sales support materials, customer catalogues, brochures, advertisements as well as digital sales tool
• • In conjunction with sales lead and customer marketing, implement a robust marketing ROI model, incl. setting KPIs evaluated and followed up on with corrective actions
• • Support Essity’s (PH) omnichannel customer experience as well as category/segment/hygiene thought leadership; support brand building initiatives in the region
  

Who You Are

• University degree in Business administration/Marketing or similar
• Education/certification in online marketing, search, and related courses highly preferred
• Demonstrated working experience of B2B and/or B2C Marketing/Trade/Shopper-Marketing experience (both offline and online) required
• Several years’ experience in sales and/or product & marketing management with a global organization preferred
• Experience in working in a matrix set up highly desired
• Customer-focused; Experience executing brand marketing plans with customers
• Strong digital literacy
• Experience with lead generation, digital marketing, and search marketing tactics
• Experience using analytics to prepare sales proposals and inform campaign strategy
• Excellent written and oral communication skills
• Strong business and financial acumen incl. experience with campaign analytics and data-driven campaign optimization

What We Can Offer You

• A competitive salary
• A reward scheme enabling you to earn up to 15% bonus
• 10% pension employer contribution
• Medical scheme
• Products you will love along with deals and discounts for you and the family through our Essity Rewards website
• Continued investment in your personal development and career development

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

At Essity, we embrace the individual and recognise the remarkable power that can be harnessed when different ideas, backgrounds, experiences, and perspective come together. If you apply for a job at Essity, you can be sure that the only criteria we consider for selection is professional experience, qualifications, key job-related attributes and working values.

Collaborative and Inclusive Culture | Empowering & Engaged Leaders | Working with Powerful Purpose & Sustainable Impact | Learning and Growing in your Career | Supporting Well-being & Sustainable Working Life | Life-changing Innovations | Competitive Total rewards

Essity kindly but firmly declines direct contact with recruiting and staffing agencies, as well as job advertising sellers.

#LI-CM

Together, we are improving lives, every day.

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

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