marketing Shelfanger, England
Job description
Location: Hybrid – Diss, Thetford and Remote
Hours: part-time, 28 hours (can be worked over 4 or 5 days)
Salary: £24,000 pro-rata rate (£30,000 FTE) + bonus on meeting targets
Contract length: 1 year (6-month review)
Annual leave: 25 days + bank holidays
Application deadline: 19th July
Apply: please visit https://www.cadat.org.uk/job-vacancy/ and complete application form. Return to [email protected]
The role
We’re very excited to introduce the new role of Head of Marketing and Outreach at Citizens Advice Diss and Thetford. The successful candidate will take a key role in implementing our marketing strategy which places an emphasis on making a big impact in our local communities through hyper-local focused outreach campaigns and activities to generate interest in and fundraising for CADAT. You will be creative and innovative in your thinking, have experience in marketing, campaigning and social media content creation and you’ll be keen to motivate our team to be part of this journey.
In collaboration with CEO, Operations, Finance and Trustees
- Create, plan, and execute our overall marketing strategy using a relevant split between physical events and digital fundraising opportunities
- Write, edit, and post compelling content for our emails, website and socials
- Oversee social media accounts and website to both; create new and engage current key stakeholders, supporters, staff, volunteers
- Seek ways to establish positive public relations and brand awareness
- Create ‘hyper local’ focused outreach campaigns and activity to generate interest and fundraising activities
- Lead with efforts in new marketing opportunities and brainstorming ideas
- Supervise staff and volunteers at fundraising functions
- Create new revenue streams in-line with budget and forecast.
- Establish and track KPIs against impact, reach, budget forecast on monthly, quarterly, and annual basis
Person Specification
The successful candidate will have the following experience:
Essential
- Experience in creating effective marketing campaigns and engaging content
- Creative and innovative thinking
- Excellent written, verbal, and interpersonal skills
- Familiarity with Social media technologies and design
- Ability to adapt and flex marketing strategy against KPIs
- Understanding of diversity, equity, and inclusion
- Analytical skills to forecast and identify trends and challenges
- Experience in non-profit or charity marketing
Job Types: Part-time, Fixed term contract
Contract length: 12 months
Part-time hours: 28 per week
Salary: £24,000.00 per year
Benefits:
- On-site parking
Schedule:
- Monday to Friday
Supplemental pay types:
- Performance bonus
Ability to commute/relocate:
- Shelfanger Road: reliably commute or plan to relocate before starting work (required)
Education:
- Bachelor's (preferred)
Experience:
- Digital marketing: 1 year (required)
- Marketing: 1 year (required)
- Fundraising: 1 year (required)
Work Location: Hybrid remote in Shelfanger Road
Expected start date: 01/08/2023
