marketing London, England
Job description
The Senior Marketing Manager will plan and execute long term and fiscal year marketing strategies and have overall responsibility of the marketing management of existing and/or new EMEA/Global Softlines (fashion and home) accounts. They will lead the team, where applicable, in management of all relevant accounts.
Using key trends and consumer insights, develop and drive succinct marketing strategies within CPGP, whilst being agile to capitalise on the moment and support category team on new opportunities and key accounts.
Responsible for driving marketing specific retail execution and 360 marketing campaigns (including in-store POS, windows, digital content, events, screenings, loyalty campaigns, synergy opportunities etc) with key accounts, across all franchises, as well as category growth initiatives such as shop in shops.
Relationships are key to the success of this role, both internally and externally. Actively manage and cultivate the engagement, partnership and joint business planning with each account, new and existing, to ultimately support the category team to drive and deliver strategic growth in licensing sales on behalf of the EMEA business.
This is a six month fixed term contract and the role will require you to be on-site 4 days per week.
Areas of Responsibility
Develop, set and execute the long term marketing strategy for the relevant accounts in conjunction with category and franchise teams
Proactively lead the team to ensure delivery of departmental targets, ensuring they are aware of the current business priorities and build any changes into the department plans
Manage day-to-day marketing relationship with key accounts and provide category teams with support as and when needed across other growth accounts and new business opportunities
Leverage macro and micro trends along with audience, category and retailer insights to shape more effective marketing campaigns for CPGP, with maximum ROI
Ensure all marketing activity in-scope is strategically aligned with franchise, category and global strategies
Support category team to pitch and secure new licensees/retailers that enhance the category growth in a substantial manner maximising the ‘white space’ opportunities
Collaborate and develop strong relationships with local country CPGP teams, providing information and regular strategy and franchise updates as well as understanding and satisfying local market needs and differences
Establish a good working relationship with global counterparts to ensure regular communication flow on latest initiatives and ongoing liaison regarding global licensees where relevant
Work appropriately with the other managers within the regional marketing team to ensure point of differentiation for key accounts
Help effectively control allocated marketing budget secured through AOP
Work with the integrated TWDC marketing community, licensees and retailers to ensure marketing budget and licensee promotional commitment is invested in the most effective manner possible
Share best practice and campaign analysis across regional, local and global teams
Training and Professional Development
Operate with integrity, champion change and be a good ambassador for the Walt Disney Company
Operate as part of an effective and inclusive team by demonstrating an awareness of others; welcoming and valuing unique perspectives and ideas; offering support, sharing knowledge and best practices in order to contribute to overall departmental commitments
Take ownership of your professional development through regular career conversations with your line manager and utilising available resources such as D Learn, instructor-led courses and on the job learning
Proactively suggest ways to improve departmental performance and processes, leveraging technological tools where applicable
Build links with other TWDC functions to develop broader knowledge of the business
Promote and maintain an inclusive workplace, championing diversity and inclusion and make use of available resources to extend knowledge and best practice
Manage the training and development of all direct reports (where applicable), ensuring commitments are set, regularly reviewed and feedback given using the D Achieve philosophy, where applicable
Contribute to maintaining and enhancing the standard of training and development, encouraging participation so that everyone has the tools and resources to do their role effectively and efficiently
Areas of Accountability
Accountable to Marketing Director
Accountable for delivering against annually agreed performance commitments
Accountable for delivering marketing strategy and campaigns that help deliver our commercial targets and brand equity goals, within allocated budget
Accountable for the management of all relevant accounts including those which are managed by direct reports
Accountable for the effective management of team
Accountable for cultivating and maintaining productive relationships and collaborating across departments internally and externally
Accountable for contributing to the success of the team
Accountable for operating with an appropriate sense of urgency
Experience and Professional Qualifications Required
Experience within consumer products commercialisation and/or retail, specifically in high street fashion and home marketing/PR across EMEA (for softlines role) and grocery and FMCG marketing (for FMCG role)
A strong understanding of digital/social marketing and experience working with influencers
Experience planning, executing and evaluating innovative marketing campaigns
Degree level education in a related field or equivalent work experience
Proven experience of building effective relationships, leading and managing change and collaboration across departments to achieve financial targets and joint goals
Proven experience of developing the performance of a team
Skills Required
Advanced knowledge of trends within the fashion, lifestyle and luxury sectors with the ability to take industry trends and translate them into something that drives growth for TWDC
Ability to give both internal and agency creative teams clear direction and briefs, and manage feedback and approval process within relevant brand guidelines
Ability to analyse data and consumer insights, construct practical conclusions and implement recommendations to achieve business targets
An ability to manage senior stakeholders
Financial acumen - an ability to understand and drive a P&L and quarterly forecasting process
Ability to understand and work within the legal guidelines provided by the legal department
An ability to be agile in order to capitalise on the moment and identify new opportunities and target new accounts
Resilient and nimble in an ever changing landscape
Computer literate including MS Word, Excel, PowerPoint and Keynote
Written and spoken English for business use, essential; professional proficiency in another European language, beneficial
A good eye for creative and digital, social and brick and mortar marketing
Excellent strategic approach to problem solving and innovation
Exceptional planning and organisation skills
Strong influencing skills with the ability to achieve buy-in at all levels
Cultural sensitivity and an understanding of local markets across EMEA
Additional Information
Flexibility for frequent UK, European or international travel may be required
Contribution to ad-hoc projects as the business requires
Flexible hours may be required to meet business needs
