marketing Milton Keynes, England
Job description
You’ll be working from our London office at least two times per week.
Our goal at CityFibre is to unlock the digital potential of Britain by creating a broadband network that works seamlessly for everyone, every day. Powerful, gigabit-speed connections that enable people across entire communities to enjoy life in full flow. To do this, we make sure that our people’s voices are heard, their ideas are welcomed, and everyone is given the opportunity to make a real impact.
We encourage change, have a challenger mindset, foster innovation and nurture a welcoming, inclusive and supportive community. In this environment we allow you to bring your best-self to work every day, helping you to achieve your goals, grow your career and reach your full potential.
We’re a Times Top 50 Employer for Women; are endorsed by WORK180; have pledged our commitment to the Armed Forces Covenant; and are a Disability Confident Employer. Working together with our Employee Networks, we’re committed to changing the industry for everyone.
What you can expect from us
Everyone at CityFibre has an important part to play, and we reflect that in our benefits. With a competitive salary depending on experience, when you join us, you’ll also enjoy 25 days’ holiday, a day off on your birthday, a day off to support a charity or organisation of your choice, a performance-related bonus scheme, and private healthcare.
We believe we deliver our best when we work together. It’s the way we do things, trusting and giving our people the autonomy to manage their own day-to-day, promoting wellbeing, whilst still prioritising time together with our colleagues to connect, collaborate and share our ideas.
How you’ll change it up
You’ll be joining the team at an exciting time in CityFibre’s journey, focussing on growing our consumer brand and driving sales performance through effective, data-driven multi-channel marketing campaigns. This means you’ll own the online sales journey experience, including any improvement plans, our overarching campaign message as well as building CityFibre’s status as a challenger brand. Day to day, this is some of what you can expect to be doing:
- Delivering highly impactful marketing campaigns across targeted and broadcast channels – helping to drive sales performance
- Working with the data & insight team to develop, deliver and optimise CityFibre’s segmented campaign model, driving enhanced marketing to residents who are more likely to buy
- Transforming our use of digital marketing to become the dominant medium, whilst still ensuring the appropriate level of focus on our other channels such as direct mail and door to door
- Leading the optimisation of our online lead referral journeys – demonstrating an improvement in conversion rates and delivering a target CPA
- Responsible for managing agency relationships
- Managing a multi-million-pound campaign budget, including tracking and reporting to show strong ROI
What you’ll bring to the role
This is your chance to really put your own stamp on the role, using your skills and experience drive results and make an impact from day one.
You’ll be an experienced marketing manager with a background in multi-channel campaigns, who is able to build strong working relationships with a variety of different stakeholders. You’ll also bring the following with you to the role:
- Experience coordinating multiple projects
- Great commercial acumen
- Ability to drive results from data driven digital marketing at scale
- Strong presentation skills
We’re looking for people who don’t settle for ‘good enough’ and push things forward. If you’ve just found yourself thinking, ‘I’d love to do this’, we want to hear from you. Let’s change it up.
Diversity, Inclusion and Belonging
Our people have a wide range of experiences and perspectives – and it’s this diversity of thought that makes us who we are.
CityFibre is working hard to change up the telecoms industry. This means we’re committed to providing equal opportunities to people from all backgrounds and commitments, including your carer and family status, ethnicity, sexual orientation, religion, age, disability, gender and gender identity. We’re also offering training programmes and placement opportunities to support the skilled, career changers, service-leavers, and returning workers to become part of our teams.
If there’s any additional support or adjustment you require in the application process to help you achieve your best, please get in touch by emailing [email protected]. We’re here to support you in changing up your career.
