marketing Chatham, England
Job description
Marketing Manager
Salary: c. £33,000 to £37,000 per annum (full time)
Admiral Lord Nelson once said: “It is the custom, and a very bad one, for the English never to tell their own story.” BUT at The Historic Dockyard Chatham we have a significant story to tell, one with many facets that extend across all corners of the world. There are good guys and bad guys, intricate plot twists, tales of tragic loss and, of course, a good helping of happy endings. Chatham’s story is one of heroes and legends; a story of great loyalties; of mighty courage and of world-renowned innovation.
We are looking to recruit a Marketing Manager who can take these captivating stories, spanning over 400-years of maritime history, and deliver them to today’s diverse audiences in exciting and creative ways. As a charity with preservation and learning at its core, this storytelling needs to drive physical visits to The Historic Dockyard Chatham and interaction through innovative digital experiences; commercial return through a broad hospitality, events and experiences portfolio; and raise the profile of the commercial estate.
The Marketing Manager will be responsible for creating and executing a range of campaigns across various platforms to drive brand awareness and engagement with The Historic Dockyard and its range of offers.
This role will report to the Director of Communications and Public Engagement and have line management responsibility for the Digital Marketing Assistant. The ideal candidate will be at ease with collaborating with the teams across the organisation, including Collections, Visitor Experience and Trading to create engaging communications that deliver our brand story to defined target audiences.
Overall Purpose of the role:
Working closely with the Director of Communications and Public Engagement, the Marketing Manager will implement the marketing and communications strategy and annual communications plans for Chatham Historic Dockyard Trust and its constituent parts, working alongside relevant departments to achieve the Trust’s core charitable goals of ‘Learning’ and ‘Preservation’ whilst striving for ‘Excellence’ at all times.
Encompassing traditional media, digital and PR, the communications strategy aims to raise awareness of the Trust as a leading heritage and regeneration charity and to drive visitation to The Historic Dockyard Chatham. The work of the communications team is underpinned by a rigorous approach to brand guardianship and research to deliver the best possible return on investment towards delivering the Trust’s charitable goals.
