marketing London, England
Attentive
Full Time
London, England
50000 - 39000 GBP ANNUAL Today
Job description
LONDON /
MARKETING /
CONTRACT
/ REMOTE
About Attentive:
Attentive® is the leader in conversational commerce, reinventing business to consumer communication. Our SMS-first software platform helps everyone from entrepreneurs to enterprises strengthen relationships with their consumers in a new way. Through two-way, real-time, personalized communications, we drive billions in e-commerce revenue and over 8,000 leading brands like CB2, Urban Outfitters, Crocs, Jack in the Box, and Coach rely on Attentive to deliver powerful commerce experiences.
Attentive’s growth has been recognized by Deloitte’s Fast 500, Linkedin’s Top Startups and Forbes Cloud 100 all thanks to the hard work from our global employees!
We are seeking an experienced Growth Marketing Manager to join our team as a contract employee through March 2024. The ideal candidate will have experience managing all aspects of lifecycle marketing campaigns and channel management to drive customer acquisition, retention, and revenue growth. You'll be responsible for creating, executing, measuring, and optimising integrated campaigns and promotional strategies that drive demand, increase customer engagement, and generate revenue. You'll work closely with other members of the marketing team including growth, product marketing, content, international, marketing ops & analytics, and more.
Key Responsibilities:
- Plan, draft and execute email marketing campaigns, including eblasts, newsletters, and automated campaigns that drive demand, promote campaigns, and educate customers.
- Support demand generation strategy for international growth including campaign ideation, copywriting for marketing campaigns include ebooks and webinars, promotion planning, execution, and measurement.
- Collaborate closely with and draft communications for Sales to facilitate lead follow up and conversion
- Support marketing operations function including lead auditing, creating Salesforce reports, CRM management
- Consistently track the results of lifecycle marketing campaigns: opens, clicks, downloads, leads generated, opportunities sourced and influenced, deals closed, cost per lead, etc. to optimise programmes and meet quarterly marketing goals.
- Monitor and analyse industry trends and customer behaviours to optimise marketing programmes and identify new opportunities.
Qualifications:
- 3-5+ years of experience in B2B marketing, with a focus on lifecycle and/or campaign marketing
- Experience managing email marketing campaigns, nurturing campaigns, and segmentation—Hubspot experience preferred.
- Salesforce experience required. Knowledge of building reports/dashboard, and an understanding account/contact/lead fields and campaigns, how they map to other systems.
- Strong analytical skills and experience using data to drive decision-making.
- Excellent project management skills and ability to manage multiple projects simultaneously.
- Robust experience across marketing fundamentals, with excellent writing and analytical skills, as well as experience with digital marketing and creating materials.
- Past startup experience a plus.
Attentive Company Values
Default to Action - Speed is our best offense and defense
Never Settle - Continuously raise the bar for yourself and your teammates
Hard Work Solves Big Problems - Success requires grit and resilience
Be Attentive - Work together as a team to drive greatness for our company and our customers
Learn more about AWAKE, Attentive’s collective of employee resource groups.
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation.
Attentive
https://www.attentive.com/
New York, United States
Amit Jhawar
Unknown / Non-Applicable
1001 to 5000 Employees
Company - Private
Advertising & Public Relations
2016
