marketing Toccoa, GA
1st Franklin Financial
Full Time
Toccoa, GA
75000 - 65000 USD ANNUAL Today
Job description
Join the 1st Franklin team as a Marketing Manager - Customer Acquistion
Salary: $65,000 - $75,000Hybrid - Must be in the Toccoa, GA office 2 to 3 days per week
This positon skills and business knowledge to assist the company in building our customer base.The Marketing Manager - Customer Acquisition position is responsible for strategy, planning, and managing pre- screen direct mail, with the goal of efficiently driving new customers. Work with credit bureaus and internal teams including digital, creative and analytics to oversee criteria development, creative development, digital content creation, production workflow, expense recording, performance analytics and field communication.
Principal Accountabilities and Key Activities
- Provide sourcing concepts, test planning, and creative briefs for implementation of Creative Strategy
- Select and manage Live Check print vendor relationship
- Perform ongoing process development for production and analysis
- Recommend performance improvements, process updates, and cost savings opportunities
- Conduct assigned cycles of home office Branch live check program
- Lead contact with credit bureaus and credit marketing services
- Work with Operations and Compliance to ensure that selection criteria are applied appropriately
- Select and manage the print vendor relationships
- Develop and follow tight timelines throughout the project cycle reporting on progress and ensuring no delay.
- Monitor and support troubleshooting or issues that arise throughout campaign window
- Collect and analyze competitor programs to make ongoing strategy and content recommendations
- Support direct mail integration with paid digital, email, social media, and SMS touchpoints
- Execute digital content management plan to grow and target engaged audiences Work with digital team to test and measure all digital content touchpoints
- Craft creative content and programs to trigger desired response to target audience
Education, Qualifications, Experience
- Undergraduate degree, or equivalent experience
- Minimum (3) years managing complex direct mail processes, procedures, and printing
- Minimum (3) years' experience with an ad agency and print production experience
- Advanced interpersonal relationship skills at a variety of levels and diverse social and business settings
- Demonstrate the ability to analyze relevant information and apply individual judgement
- Exhibit strong analytical skills
- Ability to work independently
- Strong communication skills (verbal / written / interpersonal)
- Level 2 proficiency in MS Office Suite products and ability to learn other software
- Strong in organization with attention to detail
- Ability to operated standard office equipment
- Must have a valid license with ability to travel
About Us:
1st Franklin Financial Corporation has been a family run company for over 80 years. Our goal is to provide financial solutions across our footprint. Today we have over 350 offices across the Southeast and continue to expand into new territory. We offer you the potential to earn an annual salary. To support your growth, we also offer training programs and other developmental opportunities for employees. Benefits include competitive pay, bonus potential, medical, dental, vision, 401(k), paid time off, paid holidays, and paid volunteer time- Undergraduate degree, or equivalent experience
- Minimum (3) years managing complex direct mail processes, procedures, and printing
- Minimum (3) years' experience with an ad agency and print production experience
- Advanced interpersonal relationship skills at a variety of levels and diverse social and business settings
- Demonstrate the ability to analyze relevant information and apply individual judgement
- Exhibit strong analytical skills
- Ability to work independently
- Strong communication skills (verbal / written / interpersonal)
- Level 2 proficiency in MS Office Suite products and ability to learn other software
- Strong in organization with attention to detail
- Ability to operated standard office equipment
- Must have a valid license with ability to travel
1st Franklin Financial
www.1ffc.com
Toccoa, GA
Ben F. Cheek III
$100 to $500 million (USD)
1001 to 5000 Employees
Company - Private
Banking & Lending
1946
