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marketing Toccoa, GA

1st Franklin Financial

Full Time Toccoa, GA 75000 - 65000 USD ANNUAL Today

Job description

Join the 1st Franklin team as a Marketing Manager - Customer Acquistion

Salary: $65,000 - $75,000Hybrid - Must be in the Toccoa, GA office 2 to 3 days per week

This positon skills and business knowledge to assist the company in building our customer base.The Marketing Manager - Customer Acquisition position is responsible for strategy, planning, and managing pre- screen direct mail, with the goal of efficiently driving new customers. Work with credit bureaus and internal teams including digital, creative and analytics to oversee criteria development, creative development, digital content creation, production workflow, expense recording, performance analytics and field communication.

Principal Accountabilities and Key Activities

Provide sourcing concepts, test planning, and creative briefs for implementation of Creative Strategy
Select and manage Live Check print vendor relationship
Perform ongoing process development for production and analysis
Recommend performance improvements, process updates, and cost savings opportunities
Conduct assigned cycles of home office Branch live check program
Lead contact with credit bureaus and credit marketing services
Work with Operations and Compliance to ensure that selection criteria are applied appropriately
Select and manage the print vendor relationships
Develop and follow tight timelines throughout the project cycle reporting on progress and ensuring no delay.
Monitor and support troubleshooting or issues that arise throughout campaign window
Collect and analyze competitor programs to make ongoing strategy and content recommendations
Support direct mail integration with paid digital, email, social media, and SMS touchpoints
Execute digital content management plan to grow and target engaged audiences Work with digital team to test and measure all digital content touchpoints
Craft creative content and programs to trigger desired response to target audience

Education, Qualifications, Experience

Undergraduate degree, or equivalent experience
Minimum (3) years managing complex direct mail processes, procedures, and printing
Minimum (3) years' experience with an ad agency and print production experience
Advanced interpersonal relationship skills at a variety of levels and diverse social and business settings
Demonstrate the ability to analyze relevant information and apply individual judgement
Exhibit strong analytical skills
Ability to work independently
Strong communication skills (verbal / written / interpersonal)
Level 2 proficiency in MS Office Suite products and ability to learn other software
Strong in organization with attention to detail
Ability to operated standard office equipment
Must have a valid license with ability to travel

About Us:

1st Franklin Financial Corporation has been a family run company for over 80 years. Our goal is to provide financial solutions across our footprint. Today we have over 350 offices across the Southeast and continue to expand into new territory. We offer you the potential to earn an annual salary. To support your growth, we also offer training programs and other developmental opportunities for employees. Benefits include competitive pay, bonus potential, medical, dental, vision, 401(k), paid time off, paid holidays, and paid volunteer time

Requirements:

Undergraduate degree, or equivalent experience
Minimum (3) years managing complex direct mail processes, procedures, and printing
Minimum (3) years' experience with an ad agency and print production experience
Advanced interpersonal relationship skills at a variety of levels and diverse social and business settings
Demonstrate the ability to analyze relevant information and apply individual judgement
Exhibit strong analytical skills
Ability to work independently
Strong communication skills (verbal / written / interpersonal)
Level 2 proficiency in MS Office Suite products and ability to learn other software
Strong in organization with attention to detail
Ability to operated standard office equipment
Must have a valid license with ability to travel