Marketing Assistant Manchester, England
Job description
About Us
Here at Travel Counsellors, our customers, communities and colleagues lie at the heart of everything that we do - and that’s what makes us special. For us, relationships come before transactions, and we are there for our customers, connecting with them on a deeply human level through the moments that matter.
We’ve been changing lives for over 28 years as the leading travel marketplace for self-employed travel entrepreneurs, empowering over 1,900 global independent travel agents to run successful leisure and corporate travel businesses. We pride ourselves in remaining a company that truly cares and one that has never wavered from its purpose; to redefine what personal means for a travel business.
Our Travel Counsellors are supported by a team of over 250 super talented people in our Support Offices to help them create unique, inspiring, and exciting experiences for their customers, building lasting personal relationships that brings them back to us, time and time again.
Our unique approach within the workplace – as well as towards customers – has seen us receive numerous awards and accolades, including being named as The Best Place to Work in Travel at the 2022 TTG Travel Industry Awards, as well as being the first travel company to be awarded the Queen’s Award for Enterprise in the Innovation category!
We are currently expanding at a phenomenal rate – on the back of what is our record year in terms of revenue (over £800m) and so are looking for like-minded individuals to join our dedicated Head Office team, to help the company continue to flourish.
Role Description
We are looking for a bright and innovative graduate to join our marketing team. This is an entry-level role for someone interested in starting their marketing career and will provide an amazing opportunity to have exposure to a busy marketing team working for one of the most successful companies in the UK travel industry.
The role will involve providing administrative and marketing support across various audiences to deliver a challenging agenda of marketing activity and written and visual content. The successful candidate will work alongside members of the wider marketing & design team, as well as commercial, recruitment, corporate and comms teams in the UK, and co-ordinate with our overseas offices.
Principle Accountabilities
Duties will include (but not be limited to):
- Write, build and deliver email marketing to both customers and Travel Counsellors
- Write website content including blogs and hotel offers and publish via website CMS
- Build and test dedicated landing pages to support various marketing campaigns
- Collate stats from various platforms to report weekly on marketing campaign performance
- Collate and supply results of marketing campaigns to supplier partners to include summaries and proof of completed marketing activity
- Keep the marketing calendar up to date with
- Liaise with Travel Counsellors and customers to gather stories and testimonials for use in our marketing campaigns
- Schedule and post on social media platforms
- Support the marketing team with slides for TCTV (in-house TV studio) broadcasts
- Join marketing team meetings and represent the marketing team as required
- Manage the marketing helpdesk and offer support, advice and fast resolutions to Travel Counsellor queries
- Admin duties as required to support the smooth, successful delivery and reporting of marketing campaigns and initiatives for customers, potential franchisees, corporate travel clients, Travel Counsellors and colleagues
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Content and Digital Asset management:
- Gain supplier approvals for Phenix (our in-house booking tool) content
- Gain supplier input and approvals for marketing campaign content
- Coordinate an audit and update of our product marketing image library
- Create a database of supplier image libraries and logins
- Select and resize images
- Gain Travel Counsellor and customer stories and testimonials for use in our marketing campaigns
Key Capabilities
- Copywriting - Copywriting to an excellent standard and to the correct branded tone of voice
- Organisational Skills - Proficient in MS Office, capable of tracking project progress autonomously
- Digitally Savvy - Comfortable using technology, including email broadcast tools, website CMS, CRM and social media platforms - training will be provided
- Creative Eye - Image selection and supporting campaign development will form part of the role - training will be provided
Our Benefits
Working here at Travel Counsellors, we value the hard work and effort that our colleagues put in. Because of this, you can expect a wide range of employee benefits including:
- A competitive basic salary + annual company bonus
- Flexible hybrid working model (2 days home, 3 days office)
- Career development and promotional opportunities
- 25 days holidays (increasing to 28 after 5 years of service)
- A Moments That Matter day (annually)
- Enhanced Maternity / Paternity pay
- Holiday buy and sell (up to 5 days per year)
- 3 paid days charity leave
- Company events, socials, and incentives
- 3x annual salary death in service benefit
- Company Pension scheme
- Costco Membership
- Salary sacrifice, company car scheme
- Cycle to Work Scheme
- Employee Assistance Programme
- Free breakfast, fruit, and hot/cold beverages
- Referral scheme
- Employee discount
