Marketing Assistant Birmingham, England
Job description
Aims of Job/Job Purpose
An all-round marketer, the post holder will predominantly focus on engaging with local feeder schools, initiating, developing and maintaining relationships with Teachers and Careers Officers, to ensure school leavers are aware of the full range of courses available at South & City College Birmingham
An enthusiastic and personable individual, you must be passionate about creating marketing opportunities to provide young people with the opportunities vocational courses, A Levels, T Levels and apprenticeships can lead to. The successful candidate will attend events such as assemblies, parent’s evenings, careers days and practice interviews.
Developing hands-on knowledge of the target audience, you will support the college’s digital marketing strategy by developing content and communications that increase engagement with prospective students as they begin the customer journey.
Key Accountabilities and Responsibilities
1. Plan, organise, and attend events at local schools. Co-ordinate appropriate staff, literature, exhibition stands and transport
2. Deliver engaging, interesting and effective presentations at external events
3. Responsible for tracking, analysing and reporting all data collection activity on a monthly basis. Reporting from enquiry - prospectus request, event enquiries, and registrations through to attendance at Open Days and application.
4. Monitoring the effectiveness of schools liaison activity and preparing reports for management.
5. Support the School Liaison Manager by review the attendance at local schools and identifying potential schools/colleges to work with closely to improve applications.
6. Help the School Liaison Manager to organise a broad range of college taster events and visits for school pupils with Faculty Administration Managers and the Business Development Team.
7. Develop outstanding email workflows and content that engages prospective students
8. Find and promote opportunities for other college staff to engage in schools' careers programmes.
9. Supporting Open Days with responsibility for ensuring a suitable range of demonstrations, tours and activities at each college campus.
10. Ensuring a school contacts CRM is maintained and appropriate analysis and feedback of data given.
11. Market research and feedback on new courses.
12. Undertaking any other duties commensurate with the nature and grade of the post.
Other Duties and Responsibilities
a) Comply with internal and external quality standards and contribute to the College's strategic aims.
b) Comply with college policies and procedures and health and safety regulations.
c) Support the safeguarding and promotion of students' welfare.
d) Maintain confidentiality in relation to all College information and to comply with Data Protection Legislation.
e) Participate in the College's Appraisal scheme and undertake any training as required.
f) Support and actively participate in the implementation of the College's Equal Opportunity policies.
Job Types: Full-time, Permanent
Salary: £23,826.00-£25,998.00 per year
Benefits:
- Company events
- Company pension
- Gym membership
Schedule:
- Monday to Friday
Work Location: In person
Reference ID: REQ001174
