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Are you looking to be part of a growing business in which you can make a massive impact through your marketing message in the lives of its clients, the community, and the healthcare culture now and into the far future? Do you love the idea of selling-to-serve, information-based direct marketing, and nurturing relationships with people in order to help them? Would you like to be instrumental in revolutionizing such a growing business and play a vital role in developing its systems and procedures? Are you a self-starter where being organized is a priority? Do you enjoy being creative in your work and being provided autonomy to WOW the community you are communicating to? Are you able to multi-task and prioritize projects while simultaneously meeting deadlines and prioritizing your day? Should you come on board with us, you will be instrumental in providing mind-blowing information to a terrific population of people in a community in dire need of your marketing content. We will empower you to provide a stellar focus on the dreams and aspirations of the clients and community in which you serve, to help people make good decisions, and you will regularly feel the fulfillment of seeing the clients we all serve be empowered to transform their lives.

Do you have a drive for learning and growing as a person and as a professional?

Do you find yourself easily connecting and communicating with the population of people you are reaching out to at a deeper more impactful level to empower them to obtain what THEY really want? Do you get a thrill from your marketing message making a massive impact on the selling of products and services you know will have a massive impact on peoples’ lives? Do you enjoy the challenge of striving to achieve goals?

If this describes you, I have a position you will love. And it comes with an emphasis on personal and professional growth and development, an opportunity for you to expand your skills with the backing of an international group of businesses. Sound good? Want to hear more?

We are a Physiotherapy Practice located in the prestigious medical district of London - Harley Street. We operate outside the traditional healthcare system, which means we serve our clients with a passion and client experience at very high levels, and we are looking for your help and creativity to expand and to serve more people faster.

We believe whole-heartedly in education, and provide an immense amount of training, teaching, and coaching. Demand for this role is always high, and we invite you to apply if you feel confident and able to achieve the tasks and responsibilities listed below.

We know that real A Players love to be held accountable for high standards of performance, which means you’ll be given your own key objectives and outcomes. When these are consistently met, you’ll experience substantial benefits and privileges.

WITH THIS DREAM MARKETING ROLE YOU WILL:

· Go home feeling energized because of the impact you truly made by getting a valuable message out to the community.

· Go home feeling energized because you are empowered to autonomously make decisions that make an impact on the community, and your part in growing a business that is making an impact.

· Be a part of the planning and development of the marketing for a start-up to make an impact to grow month-to-month and also planning for the long-term over a 3-5 year period.

· Receive mentoring in how the marketing works holistically with the business from an international group of business owners and business and marketing mentors.

· Learn that Selling-to-Serve is the framework for how we serve others. We will empower you to help people make good decisions about their health in a way that they will thank you. You will be developing the front-line message of this company with the power to be the turning point in the development of peoples’ health.

· You get to use your talents, creativity and passion to make a difference in people’s lives every day.

· Get the opportunity to be a part of a ground-breaking new family-owned practice that is taking a sledgehammer to the way things are done in healthcare. No more big corporations, massive hospital systems, or healthcare agencies. We give our clients an alternative option outside of all these overly-inflated institutions.

Who should apply for this job? You should apply for this job if…

• You are looking for mentorship to grow and learn on the job but have experience growing a marketing program in the past.

• You are looking to have a work-life balance. Not going home exhausted and frustrated every day.

• You want to get on the ground-floor of a start-up that will allow your creativity and refreshing ideas to make an impact. No more dealing with large boards and layers of management to implement your ideas.

• You love marketing because your message transforms peoples’ lives. Nothing is cookie-cutter here. Everything is personalized to get people to take action about their health.

• You are someone who thrives on the challenge of consistently achieving objective performance standards so you can serve more people better, and grow based on hitting those standards. IF YOU DO NOT WANT YOUR PERFORMANCE TO BE MEASURED WEEKLY… PLEASE DO NOT APPLY FOR THIS JOB! (These standards go deep and are impactful in the development of you as a communicator, as a marketing professional, and as a person. But should you take this job, you WILL be measured weekly).

• You must strive to drive cash in the business through your marketing and track it. We are not interested in “Clicks” and “Likes” unless they are connected with an overall growth or revenue-generating strategy. We want our marketing to drive people to convert so we can empower them to change their life for the better.

Who We are looking for:

We are looking for someone to help us grow the revenue of the company by taking content from a specialized healthcare provider and rare specialty and transferring it across multiple marketing platforms in a way the public can understand and be motivated to take action on. These marketing platforms include, but are not limited to Facebook, YouTube, newspapers, and podcasts. You will also be an essential part of this growing business and play an integrative role in its forward direction locally and nationally to take a sledgehammer to the healthcare system. Your marketing content will also empower people to take action about their health, set up our nurturing salesperson to convert those people to say “yes” to moving forward in the sales process so they can transform their lives. From there, you will be able to see those transformations our Physiotherapists are able to achieve with our clients. Then taking those stories to the public that inspire, so you will have plenty of success stories at your disposal to generate great marketing content. You will also be responsible for tracking direct marketing strategies, optimizing the CRM (Customer Relations Management System), developing systems within the business for related roles, and develop and send out information-based direct marketing in order to generate a passionate following for the business within the community. Our plan is also to create a podcast that will provide great information for people and to drive more revenue into the business and connect all these platforms congruently with strategic calls to action.

The Specific Outcomes

· Be able to establish a cash-based ROI based on the marketing generated and show a trend to increasing revenue based on the marketing developed.

· Track the revenue generated and ROI from each marketing platform and the various ad campaigns.

· Be able to connect the marketing plan to drive the growth of the business each month, quarter, and year, and be able to adjust the marketing based on the focus on the business.

TASKS

· Convert content generated by healthcare specialists into consumable and useful information, tips, stories, and narratives for the general public in order to empower them to take action about their health.

· Convert content into audio, video, and text and reproduce across multiple platforms including, but not limited to, Facebook, YouTube, podcast, website, blogs, newspaper ads, etc.

· Strategise and develop a long and short-term marketing plan to expand an up-start business to larger markets.

· Keep track of ROI of marketing platforms, campaigns, and individual ads and modify based on the lead and cash-driven response. (Our marketing is direct marketing designed to produce an ROI and drive cash into the business for growth. We are not interested in doing things because they feel right, seem good, or are politically correct. If you want to produce marketing that feels good, go apply at a large company that can spend money without tracking results).

· Be able to work with a small team of people of different skills and backgrounds in order to strive for a common objective, which is to empower more people to move better, live more independently, and in better health.

· Provide energy and positive ideas to a small team of people who are operating on the ground-floor of a start-up company.

· Record and film content for websites, Facebook, YouTube, and professional photos. We need someone who can make us look good.

· Attend presentations with us in the community to record and film presentations and transfer that content into marketing.

· Be able to alternate between performing more mundane tasks such as sending out newspaper ads, filming, taking photos, posting visual content, posting blogs, etc. and then think from a higher strategic level weekly, monthly, quarterly, annually, and 3-5 years into the future

· Collaborate with us in establishing attention-grabbing marketing material in the form of Shock n’ Awe packages, small gift packages, birthday cards, thank you cards, etc. (This requires a little bit of a creative and thoughtful-of-others component but not necessarily artistic).

· Willing to work with us in developing marketing material based on Direct Marketing Principles and willing to let go of “Common Sense,” “Commonly Established,” or “Politically Correct” principles. This is a small practice, not a large hospital. The results of every marketing MUST be tracked, analyzed, and kept, changed, or eliminated based on the RESULTS.

· Track the outcomes and results of marketing campaigns including direct mail, newspapers, nurturing packages, and social media marketing campaigns. Report these results on a monthly and quarterly basis. Accurately record the results of marketing campaigns.

· Track your own results of your own performance accurately and objectively and report results on a weekly basis. Prepare each week for analysis, self-critique, and solutions if the outcomes are not met. If the outcomes are met, analyze why in order to continue to personally grow in the role and multiply those successes over and over again.

· Be available for 3 hours of training with the whole team each week.

· Execute on Infusionsoft (Customer Relations Management System Tool) tasks such as sending clients into email reminder campaigns. Send out email blasts to current clients, referral sources, leads, etc. Work with Infusionsoft tech support to correct problems with Infusionsoft campaigns when needed.

· Work with us to develop specific and long-lasting systems in the business for the marketing role.

· Consistently live up to the business’s core values:

1. Deliver WOW Factor Service

2. Brighten Peoples’ Day

3. Show Up Like No-One Else, & Keep Showing Up Like No-One Else

4. Inspire Hopeful Visions In Challenging Situations

5. Ensure Clarity Of Communication

6. Focused On CLIENTS’ Desired Outcomes

7. Respectful To All, Always

8. Stay Focused

9. Keep it Simple & Efficient

10. No excuses on dead lines once agreed

11. When faced with challenges bring solutions to the table not more problems and obstacles.

12 Integrity of your word and actions

· Generate deep relationships with clients and the community.

· Develop and regularly update the procedure library so every aspect of the role is documented, ensuring it can be achieved by anyone else in the business.

Skills

· Excel and have experience generating content and necessary audio and visual for Facebook, YouTube, podcasts, websites, newspapers, etc. and reproducing the same content across multiple platforms congruent to those platforms.

· Excel and having experience developing an interconnected marketing plan that addresses revenue for the month, quarter, year, and the next 3-5 years.

· Communicate effectively with a small group of people with different backgrounds, roles, and skills.

· Provide positive ideas and energy to a team.

· Organizational skills, plans, organizes, schedules and budgets time in an efficient and productive manner.

· Follow-through on commitments consistently.

· Demonstrate an ability to quickly and proficiently understand and absorb new information, technologies, systems, etc.

· Attention To Detail – does not let important details slip through the cracks. Also being willing and able to recognize when other members of the team have allowed details to slip through the cracks. Not everybody on the team will be detail-oriented. Some people will be more big-picture. This role requires a detail-oriented person for the business right from the beginning.

· This is a small business where EVERY team member checks and balances everyone else. You need to have the self-confidence and humility to work in that environment.

· Persistence – demonstrates tenacity and willingness to go the distance to get something done.

· Pro activity – acts without being told what to do (Brings new ideas to the company).

· Alertness – are able to spot potential opportunities for the business. We are looking for a true marketing expert, not someone who only implements, but also has strategic ideas relevant to our population.

· Resourcefulness

· Solutions-oriented.

· Creative and personally thoughtful enough to develop marketing materials on and off-line that will WOW a lead or client but not to the point of being considered artistic.

· Have an understanding and empathy for the clientele we serve such as an older population and individuals with neurological disorders and medical complexities. This includes recognizing the appropriate marketing platforms for this population. Our population is the “Silent Generation” and their children, “The Babyboomers.” We need to focus on the marketing platforms that are appropriate for these generations.

· The ability to self-reflect, learn, and modify performance based on experiences, mistakes, successes, and feedback from others.

· Consistently present with an optimistic bright personality that comes out through your marketing material which those who consume the marketing content will connect with and drive them to make decisions.

· Proficiency in problem-solving through challenges.

· Being able to work with a team to regularly optimize the service for our clients and grow a business.

· Be able to execute in a new market and do the research on the back-end, and have done it in the past.

Job Types: Full-time, Permanent

Salary: £25,000.00-£28,000.00 per year

Benefits:

• Company pension
• Employee discount
• Private medical insurance

Schedule:

• Day shift

Experience:

• Marketing: 1 year (preferred)

Work Location: One location

Reference ID: Marketing and Sales
Expected start date: 23/01/2023