Media and Digital Marketing Manager Windsor, South East England, England
Job description
Media and Digital Marketing Manager
Location: LEGOLAND® Windsor Resort, Windsor, SL4 4AY
Pay: Competitive + pension, ongoing training and Merlin Magic Pass – 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world
About the LEGOLAND® Windsor Resort
We are looking for a Media and Digital Marketing Manager to join our AWESOME Marketing team at the UK’s favourite children’s theme park; the LEGOLAND® Windsor Resort. The LEGOLAND Windsor Resort is the ultimate destination for families with children aged 2-12. The Resort is home to two awesome LEGO themed Hotels and a host of rides, shows and attractions built around the iconic LEGO® brick. This role is based at the Windsor theme park, located in 150 acres of beautiful parkland.
About the role
The Media and Digital Marketing Manager will report into and work closely with our Marketing Director. You will drive consumer demand for the LEGOLAND Windsor Resort through highly effective, well targeted media strategies and plans to help achieve business revenue and visitor volume targets. Be the Marketing team’s media strategy and planning lead, with specific expertise in performance digital, ensuring all paid marketing spend ROI is maximised to deliver a highly effective brand communication plan throughout the funnel from top line awareness and consideration to sales conversion.
You will be the effectiveness lead for all paid and owned channels – paid media (TV, TV sponsorship, VOD, performance digital – display, PPC/search, social and affiliates) as well as driving greater effectiveness of owned channels like CRM, ensuring first party data is used to full effect where appropriate. You will work with the wider Marketing team to ensure creative assets required are developed on time and on budget and scheduled appropriately with the media agency to achieve agreed timings.
An essential part of this role is building close collaborative relationships with our retained media and creative agencies as well as Merlin Central teams - UK E-commerce, CRM Manager, UK Performance Digital Manager and UK Affiliates Manager - to deliver best in class highly effective integrated media campaigns for LEGOLAND Windsor Resort – across all areas of the business - Theme park tickets, short breaks and second gates (Adventure Golf).
You will be our marketing data insight expert - applying learnings and insights from research, especially econometrics to make the plans as effective and efficient as possible. You will seek out inspiration externally to bring fresh thinking and innovation to media plans, with a programme of test & learn initiatives.
About You
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Significant proven experience of developing effective Brand to Consumer media strategies with specific expertise, knowledge and understanding of performance digital channels – with either Media Agency or Client side experience, ideally within the entertainment/leisure industry
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You’ll be analytical with a head for numbers and a passion for creating content that aligns with both our LEGO brand guidelines, but also stays true to our target audience who you’ll have a thorough understanding and appreciation of
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An empowering and influential collaborator, comfortable to work alongside internal and external stakeholders, and a clear impactful communicator
- We think it would be awesome if you’ve previously worked with globally recognised brands or IPs
About the Perks
40% discount off LEGO sets and products on the online LEGO Store!
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Merlin Magic Pass: 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world!
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25% discount in Merlin retail shops and restaurants (a brilliant extra treat when you’re using your Magic Pass to visit!)
- Ongoing training & development
About Merlin
A job with Merlin isn’t like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don’t trade in suits, handshakes or briefcases. We trade in fun. In smiles, shrieks and spine-tingles. In Memories. In magic. But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests’ experiences are the best they can be.
Everyone Matters at Merlin
At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters!
Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.
If you have any questions or if you require any reasonable adjustments, because of a disability or medical condition, please contact us by email at [email protected] and one of the team will get back to you as soon as possible.
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