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Marketing and Communications Associate Manager Reading

PepsiCo

Full Time Reading 46966 - 56966 GBP ANNUAL Today

Job description

Available Job Today Overview

Open to PepsiCo HQ locations

About the company

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

About the job:

Exciting new Associate Manager position to internally market a cutting-edge technology to be the ‘go to’ information and resource hub used by PepsiCo’s Marketing, Insights, and many other functions globally. This Ada answer-platform role gives you tech start-up experience and responsibility for Ada’s brand & communications strategy. You will be empowered to connect with global colleagues, and enjoy contributing to substantial growth of your brand in just the first year. Join our international team and be at the center of the PepsiCo’s Global Marketing & Insights Capability transformation.

Ada is our internal knowledge management and community platform. Ada connects different sources of knowledge such us: SharePoint, partners research, subscriptions, experts. Democratizing access and empowering our employees with the toolkit they need to perform better their roles and easing off the way to navigate the organization.

Responsibilities

In this role you will:

COMMUNICATIONS & MARKETING STRATEGY

Ownership of developing, driving alignment and delivering the comms strategy to drive transformation through One digital Human centricity platform (Ask Ada) to provide a better employee experience.
Maintain the Ada identity across the business. This requires a clear positioning and pathway to communicate consistently with impact.
Understand how Ask Ada fits as part of the overall Pepsico digitalization strategy.
Change management strategy for new teams.

STAKEHOLDER NETWORK

Partner effectively across individuals, teams, and organizational boundaries to deliver business results.
Manage the internal insights champion network.
Work closely with other comms departments to ensure alignment.
Identify partnership needs and c
ultivates and activate network.

PEOPLE MANAGEMENT

Coach and mentor the communications and marketing analyst and make sure the deliverable of the designer meets the expectations.
Work in partnership with the business analyst to activate comms needed to drive impact.
Shape brief of what needs to be done by the developer to update the platform and approve it.
Contribute to the collective knowledge of this small team by sharing value-added information. Makes recommendations to the Ask Ada lead about improvements or ideas to impact our audiences better and improve adoption.

Qualifications

We are looking for:

MBA preferred & BA in Marketing areas
At least 8-10 years of experience in a marketing or strategic function in FMCGs or marketing agencies. Experience working on tech project preferred.
Digital marketing experience preferred
Deep expertise in communication, storytelling, transformation and adoption strategies
Project management background with experience influencing cross functional teams and meeting tight deadlines and/or stretching goals
Proven stakeholder management experience, capacity to influence and flex style according to the different target audiences
Great Communicator with
ability to simplify and communicate with impact. Also flex the level of detail and tone according to the audience.

Competences you will bring: