Job description
Launching the Business: Executing the Omni-Channel FMCG strategy to prospect, approach and close key International/Regional partnerships focused on Ready-To-Drink, Packed Ice Cream formats and Packaged Coffee.
Growing the Business: Supporting our Partners to grow their year-on-year sales, inc. leading joint-business-planning (JBPs), regular connects, customer engagement and delivery of Omni-Channel Market Plans; thus achieving growth.
Managing the Business: Be the champion internally for Omni-Channel partners, liaising with all functions to bring JBP’s to life; specifically, delivering Market and Category plans thru working with Insights, Commercialization, Supply Chain and Finance.
RESPONSIBILITIES
- Delivering new Partnerships – From Prospecting to Signing, focused on core-categories and Brands as outlined by the Omni-Channel Strategy (LRP).
- Deliver new business at an International or Regional level, leveraging Inspire Brands global reach to target priority regions with greatest return.
- Manage the new Partnerships pipeline, creating a funnel and tracking progress of deals in support of Business Development.
- Engage with Partners to develop Joint-Business-Plans (JBPs), align Market and Marketing Plans, and maintain ongoing governance.
- Support Partners with immersions and customer engagement (Sales & Brand), generating passion in our brands and closing critical deals.
- Foster relationships internally, with regional International Business Managers (IBM’s), Field Marketing and Functional support teams.
- Support Annual planning process, including Innovation Sessions & Budget creation for key Partners.
- Lead Category Management of key categories (RTD/Packaged Ice Cream / Packaged Coffee) in priority geographies, tracking existing SKUs, new Innovations and Price-Point vs Brand Positioning.
- Maintain in-depth insight and knowledge of other major players / Industry trends affecting key categories and wider FMCG marketplace.
EDUCATION AND EXPERIENCE QUALIFICATIONS
- Bachelor’s Degree
- Six years’ experience in At-Home and/or Out-Of-Home, Sales and Marketing roles, preferably with well-known global brands.
- Essential to have prior experience managing / working on Global Brands, preferably Brands with a Retail presence or reach beyond CPG.
- Experience in Development or Working with Strategic Partnerships / Brand Alliances / Licensing Rights.
REQUIRED KNOWLEDGE, SKILLS OR ABILITIES
- Strong Relationship Management experience, with demonstrative capability to manage positive, constructive, and difficult conversations.
- In-depth knowledge of how FMCG companies operate, inc. Annual Planning cycles, Innovation Gates, Market Mapping & Addressable Market calculations, Brand planning, Marketing Calendars, Accountancy principles, etc.
- Ability to manage entire sales cycles, from prospecting to effectively negotiating with interested corporations; able to create effective selling stories and close deals through engagement with senior stakeholders.
- Able to draw-up legal frameworks, terms sheets and to structure deals which unlock long-term potential for all parties.
- Understands principles of Joint-Business-Plans; able to demonstrate its use.
- Strategic and tactical thinking to execute the Omni-Channel LRP over a multi-year time horizon.
- Can demonstrate knowledge of Category Planning and Management – More details Category experience a bonus, but not essential.
- Ability to constantly prioritize and re-prioritize activities based on delivering growth through both short and long-term objectives.
- Ability to forge high performing working relationships with other disciplines, in a highly matrixed organization, especially Field Business Teams, Marketing/Brand, Development, Finance, Commercialization/Regulatory and Supply Chain.
- Ability to impact the course of events through coaching, counselling, and influencing others to accomplish desired outcomes.
- Global mindset
Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC Drive-In restaurants worldwide.
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences