Job description
Would you like to be part of a business that values personal growth, collaboration and a team spirit approach? Do
you have a growth mindset coupled with a high level of curiosity about customers and their world? Are you someone
who values integrity, a high standard of quality and the passion for driving commercial success through powerful
messaging and brand development? Are you someone who understands the fast-paced nature of marketing,
someone who gets thought leadership, social, awards, events and PR? Are you someone who can use this knowledge
to support our commercial approach to say the right things to the right people at the right time?
If so, then Acumen could be the next step for your career and personal growth. We are a fast-growing business with
big ambitions, and we are seeking an equally ambitious marketing professional to be part of our journey. This is a
rare opportunity for someone to have complete ownership of marketing strategy and execution for a well-
established B2B SaaS brand.
- Creating and owning Acumen’s marketing strategy.
- Owning and being the guardian of the Acumen Brand, driving adoption within the business
- Driving brand awareness across and consideration within our target market, industry parties and other
relevant 3rd Parties
- Developing our optimal channel strategy and execute to uncover new audiences, widen our sales funnel and
nuture leads
- Working in close collaboration with our Business Development and Sales team, supporting our sales targets
through the generation of consistent and high-quality SQLs
- Working with our sales teams to support deal wins and client relationships
- Managing our social media account & website to generate high impact & quality content, improving our
engagement and traffic metrics.
- Working with the internal teams and our clients to develop case studies (written and video)
- Taking ownership of our events schedule to deliver optimal virtual and physical touch points across our
industry
- Creating content to support our events and webinars, plus managing the logistics of these events
- Supporting our PR strategy by building and elevating relationships with relevant 3rd party channels
- Creating and apply the right analytics & reporting approach to measure marketing effectiveness and make
recommendations across tactical, operational and strategic marketing activities
- Contributing to and influencing our product proposition and development by being the voice of the
customer and championing their perspective
- Working with our Talent team on our culture and employee value proposition
- Background in B2B marketing
- Experience working in an (start-up and scale-up) environment where the pace is fast and your creativity to
deliver results is highly valued
- Marketing experience across all channels
- Strategic thinker who can create a holistic strategy
- Demonstrate your ability to lead and influence stakeholders to achieve a set of goals
- Creative thinker with tactical knowledge and the ability to prioritise projects
- Understands (or at the very least appreciates) sales dynamics and sales pipeline management
- Excellent verbal and written communication skills
- Constant learner and consistently staying ahead of fast-paced buyer behaviour changes and marketing
trends
- Data-driven decision-maker
- Track record of creating impactful and engagement-generating marketing campaigns
- Able to identify, target and build a relationship with publications and industry bodies to advance our brand
awareness.
Benefits
This role offers a competitive salary of up to £50,000 per annum depending on skills and experience. We offer
flexible working; so you get to choose how and where you would work best, while keeping in touch through
quarterly away days, monthly team events and meet ups. We are committed to building the capabilities of our teams
so invest significantly in this, offering opportunities for both personal and further professional development. For
further information about benefits, please visit our Website.
About Acumen
Acumen deliver lasting change through smart revenue management for consumer brands. We do this through the
deployment of our award-winning applications and delivery of our game changing consulting services.
Acumen in 2021 – A Place Where Team Means More Report
Great Places to Work 2021
Apply
To apply, please visit our careers page.
Acumen is an equal opportunity employer that is fully committed to treating all of its employees and job applicants
equally. We value and respect individuality and all the diverse ways of being; and do not discriminate on the basis of
race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability
status.
If you have a disability, health condition and/or are neurodiverse and may benefit from some adjustments and
support then just ask; we don’t want our hiring process to be a barrier for you. We will work with you to support
your needs and identify reasonable adjustments that will help you to be at your best and have the best experience.
We won’t require you to provide proof to support your request; we trust you.