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• Teaching on undergraduate and postgraduate journalism and social media

• Teaching on level 7 senior journalist apprenticeship

• Leading modules

• Supporting students as a personal academic tutor

• Assisting in the organisation of student activities such as industry speakers

• Conducting research in an area of specialism

• Assisting in recruitment activities such an open days and school/college

• Delivering teaching towards NCTJ exams and programmes of study

Key Responsibilities
and Accountabilities:

student activities such as masterclasses

Special
Circumstances:

Part 1 B: Generic to all Lecturer roles:
Individuals carry out a range of duties and have responsibility taken from the
following. Whilst it is not anticipated that all of the activities listed below will
be covered by one individual, it is expected that over time all individuals will
make a balanced contribution to the three areas of academic activity
(research, teaching and learning and reach-out).

Academic Practice

• Agree and manage own teaching, research, reach-out and academic

• Teach as a member of a teaching team in a developing capacity within an

• Teach in a developing capacity in a variety of settings from small group

• Transfer knowledge in the form of practical skills, methods and techniques.
• Identify learning needs of students and define appropriate learning objectives.
• Ensure that content, methods of delivery and learning materials will meet the

thinking, foster debate and develop the ability of students to engage in critical
discourse and rational thinking.

• Supervise the work of students, provide advice on study skills and help them

• Select appropriate assessment instruments and criteria, assess the work and

• Seek ways of improving performance by reflecting on teaching design and

• Develop and implement personal research and reach-out plans.
• Conduct individual and/or collaborative research and reach-out projects.
• Contribute to writing proposals for external funding for research and/or reach-

out activities and contribute to the subsequent delivery of projects that are
funded.

• Disseminate the outcomes of research and/or reach-out through publication,

• Continually update knowledge and understanding at the forefront of the

• Translate knowledge of advances in the subject area or professional practice

Communication

• Communicate complex ideas and information clearly and effectively (orally, in

Liaison and Networking

• Liaise with colleagues/students and participate in internal networks.
• Join external subject/research networks to share information and ideas.
  

Managing People

• May supervise post-graduate students or researchers or other grant-funded

Teamwork

• Collaborate with academic colleagues as appropriate.
• Attend and contribute to subject group and team meetings.
• Contribute to effective management of the Academic Area by performing

duties outside of immediate academic practice, as agreed with the staff team
leader or Associate Dean.

Pastoral Care

• Use listening, interpersonal and pastoral care skills to deal with sensitive

• Appreciate the needs of individual students and their circumstances.
• Act as personal tutor, giving first line support.
• Refer students as appropriate to services providing further help.
  

Initiative, Problem Solving and Decision Making

• Develop initiative, creativity and judgment in teaching and learning, research

• Respond to pedagogical and practical challenges.
• Contribute to collaborative decision making with colleagues.
• Comply with the University’s expectation of an individual member of academic

staff in relation to their own self-monitoring, continuing professional
development and self-regulation.

Planning and Managing Resources

• Use teaching and research resources, laboratories and workshops as

• Act as module leader and manage personal administrative tasks including

Sensory, Physical and Emotional Demands

• Sensory and physical demands will vary from relatively light to a high level

• Balance, with help, the competing pressures of teaching, research, reach-out,

Work Environment

• Is required to be aware of the risks in the work environment and their potential

• Adhere to academic governance, equality and diversity, relevant health and

University of Sunderland
Role Profile
Part 2

Part 2A: Essential and Desirable Criteria
These criteria are
assessed at the short
listing stage.

The essential criteria
must be met in order
to be eligible for
interview.

Essential
Qualifications and Professional Memberships:

• A honours degree, or professional equivalent (e.g. NCTJ diploma)

Experience:

• Journalistic experience, particularly video and multimedia journalism

Key Knowledge and Expertise:

• Video journalism
  

Desirable
Qualifications and Professional Memberships:

• A post graduate degree in a relevant subject area, or relevant professional

• Higher Education teaching qualification (e.g. PG Cert)
• Higher Education Academic Fellowship Status

Experience:

• Multi media sports journalism
  

Key Knowledge and Expertise:

• Multi media Sports journalism

• Sports broadcasting

• Podcasting

• Analytics and audience engagement

Special
Circumstances:

Achievement of HEA Fellowship
Lecturers without Higher Education Academy Fellowship status will be expected to
achieve Fellowship within two years of commencing their role.

Academic staff progression from Lecturer to Senior Lecturer:
There is also an expectation that staff appointed to the Lecturer Role Profile will
have the opportunity to develop the role and take on the duties and responsibilities
of the Senior Lecturer role. The process for progression from the Lecturer to Senior
Lecturer role is outlined in the Academic Staff Progression guidelines document.

Part 2B: Key Competencies
Competencies are
assessed at the
interview/selection
testing stage

Key Knowledge and Expertise (generic):
• Possess sufficient breadth or depth of specialist knowledge in the discipline

personal responsibility and largely autonomous initiative in complex and
unpredictable situations, in professional or equivalent environments.

Analysis and Research:
• Gathers data rigorously and conducts robust analysis, questioning

relying on evidence gathered and processes used for analysis.

Communication:
Oral
• Summarises and interprets complex, conceptual and special matters to aid

action if required.

Written
• Conveys information of a complex, conceptual and specialist nature using a

miscommunications.

Decision Making:
Independent decisions
• Considers wider impact of decisions, assesses possible outcomes and their

when not to take a decision.

Collaborative decisions
• Helps others to explore options that initially appear to be inappropriate or

are robust.

more complex and if additional help or information is required.

Service Delivery:
• Adapts services and systems to meet customers’ needs and identifies ways

Teaching and Learning Support:
• Contributes to the long term planning and development of learning

content and delivery methods, learning support and assessment
mechanisms.

• Mentors other staff outside the immediate work team.
• Reflects on own and others practice and develops insights into the learning

process.

slippage.

Date Completed: March 2023