Key Account Manager - Off Trade Major Multiples

Key Account Manager - Off Trade Major Multiples London, England

Asahi Europe & International
Full Time London, England 39000 - 75000 GBP ANNUAL Today
Job description

Asahi UK (AUK), part of Asahi Europe & International Ltd, aims to enrich consumer experiences through innovation, high-quality service and an exceptional portfolio of premium beer, ale and cider brands including, Peroni Nastro Azzurro, Asahi Super Dry, Meantime, Fuller’s London Pride and Cornish Orchards. Our aim is to be the leading super premium beer business in the UK, through a brand mix that creates a compelling proposition. At AUK we operate as an end to end business unit responsible for sales, marketing, customer operations, production, supply chain and wholesale operations in the UK & Ireland. For further information, visit www.asahibeer.co.uk


Asahi Europe & International is a subsidiary of Asahi Group Holdings Ltd, a global beverage and food company listed on the Tokyo Stock Exchange, Japan. Employing > 12,000 people, Asahi Europe & International is the custodian for leading super premium lager brands Peroni Nastro Azzurro, Grolsch, Asahi Super Dry, plus international Czech lager brands, Pilsner Urquell and Kozel. The business has world-class brewing and production facilities in 8 markets – UK, NL, ITL, PL, CZ, SK, HU, RO. In most of these markets, we are the leading brewer with full portfolio of famous brands. Commercial operations in other parts of Europe, USA, Canada, LatAm, Africa and Asia are served through our global distribution network. With state-of-the-art facilities, some of the best brewers in the world, quality ingredients, and a culture based on innovation and collaboration, Asahi offers the best quality of beer to beer lovers worldwide. More information can be found at www.asahiinternational.com


We are recruiting for an exciting Key Account Manager opportunity within our Off Trade Major Multiples - Tesco / Booker Group team.


The Key Account Manager (KAM) role is a foundation account management role within the Grocery channel. The purpose of the role is to drive sustainable growth of the Asahi UK portfolio across Tesco / Booker group, through supporting the Tesco Commercial Leads in the delivery of the ledger strategy and customer joint business plans as well as full P&L responsibility for several key accounts supplied or affiliated with the Tesco / Booker group.


As Key Account Manager you will be accountable for strategic convenience customers, support on implementing the wider Tesco / Booker group strategy, ownership of part of the portfolio and general administration responsibilities.


Key accountabilities


The KAM is responsible for the following key outputs and accountabilities:


  • Supporting the Commercial Leads to develop, plan and implement channel strategies that are aligned to core business objectives and in-line with brand guidelines
  • Own & lead the Tesco / Booker group forecourt strategy with implementation of fit for purpose range and space
  • Develop and Lead on Rapid delivery strategy and execution across the customer group
  • Build strong cross functional relationships with key internal and external stakeholders to ensure successful delivery of our plans
  • Progress the Craft and Ale agenda across Tesco. Driving innovation and sales, delivering industry best in class plans whilst ensuring forecast accuracy.
  • Monitor & record customer instore & online compliance & availability
  • Manage Trade Investment in line with commercial plans.
  • Proactive review and management of internal pricing process & customer promotional submissions
  • Management of invoicing, budget accruals and monitoring aged debt
  • Monitoring and reporting Competitor activity, providing insight support for team.
  • Tailoring and maintenance of account tools including EPOS Trackers & weekly performance reporting.
  • Seek new business & portfolio building opportunities both within the existing account base & with prospective retail customers.
  • Have the ability to take on projects or develop new initiatives as well as deliver on the day job.

Experience required


  • Sales experience in an FMCG business.
  • Experience working with premium brands, protecting brand equity and delivering.
  • A track record of building collaborative customer relationships.
  • Structured selling skills combined with strong drive and energy.
  • Strong persuasive, negotiation and presentation capabilities.
  • Good commercial understanding, strong numerical and analytical skills.
  • Outstanding communicator, able to work with individuals across all levels & functions.
  • Coordinate and deliver brand activations, improving instore compliance and visibility.
  • Ability to take the initiative, explore and deliver new business opportunities.
  • Capable of maintaining key account management tools including performance reports and budget management.

Key attributes of the successful person


  • Dynamic with a desire to learn.
  • Resilient and has confidence to uphold strategic decisions.
  • Team player focussed on delivery and thrives in a challenging environment.
  • Capacity to derive insight from data with accuracy and focus.
  • Accountable for actions and commitments.
  • Motivated by personal development – desire to progress commercial career.
  • Ability to drive, develop and implement new solutions.

On offer is a competitive basic salary plus generous benefits package inclusive of,


  • Car allowance
  • Beer allowance per annum
  • Annual bonus
  • Pension
  • Life assurance
  • 25 days’ holiday


Asahi Inclusion Statement

We are determined to create a business that is as diverse as the world around us, reflecting the communities we reach and the people we serve.

We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone's right to be their true selves at work, at home, and in public.

At Asahi Europe and International we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs.

We create an environment that encourages our colleagues to be courageous in their individuality, and to know that whoever they are and whatever their circumstances, they belong without having to conform.

Key Account Manager - Off Trade Major Multiples
Asahi Europe & International

www.asahigroup-holdings.com
Tokyo, Japan
Unknown / Non-Applicable
51 to 200 Employees
Company - Public
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