Junior Marketing Manager – Kings Cross, London London

Universal Music Group

Full Time London 24053 - 37500 GBP ANNUAL Today

Job description

Music is Universal

It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation.

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email [email protected].

The A Side: A Day in The Life

Working closely with the UK Head of Marketing and the wider marketing team, the Junior Marketing Manager is responsible for overseeing and managing the release of our artist projects, both physically and digitally from inception to completion. You will initiate, plan and/or coordinate the creative marketing of the projects that you are assigned from inception to release in full and help to manage the development of the Marketing Assistant along with your senior Marketing colleagues.

We are looking an individual to join the marketing team specifically concentrating on the genres of alternative and dance music. You will work across the whole marketing mix to execute innovative and inspiring campaigns, keeping the artist positioning and creative DNA at the centre of your strategy, under the guidance of the Heads of department. You’ll also work closely with artists and managers, audience and digital teams, promotions and commercial teams at Virgin Music as well as some external stakeholders.

The B Side: Skills & Experience

Be Creative

Plan multi-platform advertising campaigns, to effectively utilise the budgets and their key performance indicators
Produce photo shoots, oversee video shoots and creation of all creative content to support all release campaigns on time and on budget
Devise effective and innovative content-led digital campaigns in conjunction with the digital marketing & audience team, across all channels for effective and progressive audience development and conversion
Thinking creatively outside the realms of the day to day for opportunities and moment-led marketing

Be Strategic

Report chart metrics, streaming and social network growth and key performance indicators across projects
Oversee/ project manage all elements of the campaign to create bespoke and nimble strategies across each artist/project
Responsible for individual artist budgets in line with the agreed forecasts
Understanding/ assimilating multiple levels of data to inform strategy – use of tools to measure successes and challenges of track/ album performance
Ensure all information is accurately and urgently communicated to all departments regarding release plans, changes, developments, growth
Be responsible for artist budgets, both planning and managing, ensuring careful attention towards payments, and liaising with external suppliers
Be prepared to adapt job, role, and requirements to suit an ever-changing music landscape

Be collaborative

Develop strong relationships with artists and artist management, with partner labels and with agents and promoters to develop strategies around music releases and artist growth
Develop open dialogue with key retailers directly
Work closely with the label and team beyond – A&R/Audience/Promotions/Sales/Streaming/ International/Agents and Promoters etc. to deliver connected and cutting-edge strategies across the business
Work with central FUSED team (digital marketing) and The Square (central insight team) to plan and execute regular audience research to inform campaign planning, timing, excellence, and longevity
Work closely with the commercial team to undertake operational and creative responsibility for e-Commerce across all release campaigns. Including developing and initiating innovative ideas for merchandising & products
Work closely with the commercial team to undertake operational and creative responsibility for partner activations- marketing and editorial

Person Specification

A broad network of contacts
Proven authoritative knowledge of charts, trends and artists
Ability to identify and nurture artistic talent
Be a creative and critical thinker. Take ideas from ideation to fruition
Have strong knowledge of the streaming space and playlisting, fundamentally on Spotify and Apple Music, Amazon, Soundcloud and YouTube services
Experience of working with acts of various sizes and budget
Experience of effectively managing budgets on own projects and maximising profits
Success at incorporating digital activity and content strategy into marketing campaigns
Excellent relationship-building and relationship-management skills with the ability to deal with difficult situations with tact and diplomacy
Strong communication skills, written and verbal, and outstanding presentational ability
Some experience in negotiating with artists, artist management, internal stakeholders, and senior management
Experience instigating and managing photo shoots, including managing budgets, briefs, and contracts
Sourcing new creative talent, helping execute the required content for campaigns

Bonus Tracks: Your Benefits

Group Personal Pension Scheme (between 3% and 9%)
Private Medical Insurance
25 paid days of annual leave

Interest Free Season Ticket Loan available
Holiday Purchase scheme
Dental and Travel Insurance options
Cycle to Work Scheme
Salary Sacrifice Cars
Subsidised Gym Membership
Employee Discounts (Reward Gateway)

Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.

Job Category:

Marketing, Streaming & Digital Media

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