Jo Malone London - Marketing and Consumer Engagement Director London, England
The Estée Lauder Companies
Full Time
London, England
46632 - 54632 GBP ANNUAL Today
Job description
Jo Malone London have the exciting opportunity for a passionate, driven and innovative Marketing and Consumer Engagement Director. In this role you will be an instrumental part of the leadership team, enabling the brand to achieve business results and objectives whilst strengthening brand equity through the strategic planning and execution of all marketing programs/campaigns, Media planning, maximizing retail moments, and ensuring a seamless consumer experience across all consumer touchpoints.
A pivotal and visible role within the Jo Malone London team, reporting to the Jo Malone London UK/ROI Vice President /General Manager, you will work in close collaboration with the Online, Retail and Education, Commercial and Operations and Finance Leadership teams to drive our holistic regional vison and deliver against our financial targets. The successful candidate will be responsible for Leading, building and coaching the Marketing & Communications teams as well as promoting cross-functional ways of working and partnerships, including a close relationship with the Jo Malone London Global team in the home market of the UK
This position is responsible for:
- Leading, driving and inspiring a large team of 12, across Product and trade marketing , Media planning and execution ,Retail experiences, Consumer Engagement, Communications/PR and Social Impact Sustainability / I,D,E.
- Planning, owning and delivering against the omni-channel brand consumer & retail marketing 360 strategy, roadmap and execution (marketing calendar personalization, eventing, outposts, VM, sampling etc.).
- Creation, alignment and execution of bespoke Retailer and Pure Play 360 Marketing plans aligning to commercial and high traffic moments.
- Collaborating and stewardship of the trade plans for Omni-channel distribution, with laser focus on Direct To Consumer and key Retailers/Pure Players partnership amplification.
- Developing and executing the integrated media strategy (paid, earned, owned)- working in partnership with the online Director
- Leading the brand consumer engagement and communication strategy including Social Engagement through winning Influencers & Social Selling strategy.
- The I,D&E, Social Impact and Sustainability brand roadmaps and plans. Responsibility for the relationship management of charitable partners and Brand Foundation.
Role Responsibilities include:
- Be consumer obsessed; understand the consumer and their journey with the Brand and act as the voice of the consumer, optimizing current programs and launching new creative ways to engage both current and potential consumers.
- Contribute to the mid and long-term development of the Brand in the UK through anticipating future opportunities based on culture and trend forecasting, customer segment behaviors and industry activity.
- Define the Brand’s marketing calendar and ensure its successful and seamless 360 implementation - delivering innovative and outstanding 360 program launches.
- Lead high traffic Omni Chanel retail moments strategy Inclusive of regionally relevant cultural and promotional moments and 360 planning as well as the always on Gifting strategy.
- Oversee the UK Social Content Calendar, working with key stakeholders to plan, curate and create locally relevant content to sustain community growth, and loyal brand advocate engagement.
- Lead Social Selling amplification strategy plan and execution (Brand ambassador / Stylists/ Influencers).
- Drive innovative and engaging events and services (in person and virtually) ensuring a memorable, unique high-touch consumer experience in store and online.
- Develop, where necessary, exclusive programs, events and experiences to meet specific UK & ROI needs.
- Lead the 360 retail experience marketing strategy and plan across UK & Ireland region, including retailers and pure players partners.
- Nurture the relationship with all partners, with focus on key partners Selfridges, John Lewis, Brown Thomas, Harrods, Look Fantastic & Sephora to ensure robust and relevant plans are being delivered in a timely manner in alignment with brand and retailer calendars.
- Lead and manage the creation of the twice-yearly retailer strategy presentations, responsible for developing timelines, driving all cross functional teams’ delivery, and ensuring follow up with all retailers.
- Responsible for executing a holistic consumer engagement & communications strategy to deepen the brand engagement, advocacy & love.
- Management and allocation of marketing and media budget to match objectives with appropriate resources to meet retail targets.
- Control inventory through the accurate forecasting of both saleable and non-saleable lines to budget. Ensure close liaison with the retail and Commercial director and Demand Planner to maximise forecasting accuracy and control.
- Leverage consumer, category analytics and insights to drive marketing relevance.
- Drive full funnel metrics (Awareness Top of Mind / Consideration / Trial / Loyalty) with focus on growing and diversifying our consumer base whilst driving repeat and retention amongst loyal customers.
- Optimize Media ROI whilst driving high impact upper funnel initiatives to surprise and delight customers and be top of mind during key gifting moments.
- Work closely with Insights team to enhance and share consumer knowledge to drive deeper Omni-Channel engagement with the brand; build core customer segments for brand and develop strategies for growth and engagement.
Qualifications
Knowledge, Skills & Experience
- Multiple years experience in Marketing.
- High EQ & strong leadership capability and identity.
- Luxury, Beauty & high-profile Retail brand experience ideal but not essential.
- Demonstrates strategic and broad view of the business, industry, and consumer environment to anticipate and plan for the future.
- Proven track record of delivering significant revenue growth through best-in-class marketing campaign, strategic planning & brand partnerships.
- Experienced & confident at working within a matrix environment and have the executive presence to influence the VP Global teams and other major stakeholders in the business.
- Bright, confident, ambitious & collaborative.
- Ability to be result-driven whilst fostering a creative, respected brand.
- Excellent numerical and analytical skills – able to interpret extensive data to make actionable recommendations to the business.
- Excellent storyteller, brand builder and communication/presentation skills.
- Excellent budget and project management capability.
- Excellent Excel & PowerPoint skills.
Compensation and Benefits
- Hybrid Working (2 days WFH, 3 days office based)
- 25 Days Annual Leave (exc. Bank Holidays)
- Bonus Opportunity
- Car allowance
- Equity
- 1 day Annual Leave to celebrate your birthday
- Holiday Purchase opportunity
- Summer Fridays
- Generous Staff Discount
- Mental Health Wellbeing Initiatives (Unmind App and Employee Assistant Programme)
- Benefits platform with exclusive discounts and offers
Job: Marketing
Primary Location: GB-ENG-London
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 235613
Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
The Estée Lauder Companies
www.elcompanies.com
New York, United States
Fabrizio Freda
$10+ billion (USD)
10000+ Employees
Company - Public
Consumer Product Manufacturing
1946
