International Social Media and Display Manager London, England
Job description
Summary
Our International business has the exciting job of bringing our famous clothing, food and home products to over 32 million customers worldwide. Collaborating with our partner businesses, different countries and cultures, you'll work with colleagues around the world to help us reshape International as we know it.
Our ambition is to more than double International retail sales online, so there's never been a better time to join the department and make your mark as we continue to build inclusive and diverse relationships, and put the business and our colleagues at the forefront of every decision we make!
Marks and Spencer is a unique British heritage brand with a history of ‘firsts’ and there has been quite a revolution happening inside our Dotcom team. Having re-platformed from Amazon and in-sourced our entire digital proposition front-to-backend and across to agile, we are now a cluster of closely aligned functional teams relentlessly trying to innovate. We experiment, we make big and small changes, and we enjoy the fact that everything we do has the potential to impact and delight over 29 million customers daily.
Key accountabilities- Drive brand awareness, brand affinity and engagement by delivering the right message to the right audiences through the right social platform
- Manage the social media strategy and test and learn roadmap (paid and organic) for international markets amplified across Facebook, Instagram and influencer networks. Also manage BAU and strategic activity (seek initiatives to optimise and innovate) across Display and You tube activity
- Leverage data attribution and feed optimisation to support the strategy execution across Social and Display
- Work closely with UK social media team, international digital marketing team and International offline marketing team to create social media campaigns which ensure consistency across all customer touch points
- Manage and optimise agency spend & performance including media and Influencer programme
- Support franchise partners with social and display best practices
- Own the analysis and commentary of weekly trade and monthly performance reporting of the social and display marketing channels, including KPIs and budget
- Manage customer contact centre for social media queries, ensuring all queries are resolved within SLA and report to management on a monthly basis
- Keep up with the latest industry trends and communicate to the wider team where relevant
- Experience of social media, International Marketing and launching new markets
- Experience managing social platforms to drive strategy, growth of channels and engagement of followers
- An understanding and/or basic experience of the way the Display and You tube channels operate
- Ability to generate innovative insights from analysis and translate these into simple, clear actionable plans
- Innovative thinker, preferably with experience of smaller business or start ups
- Excellent communication skills influencing both junior and senior colleagues, cross functional teams and external agencies
- Experience in ecommerce or retail environment preferred
- Self-motivated, well organised individual, who can demonstrate strong leadership team
- Experience working with Facebook business manager and analytics platforms (ie. Adobe or GA360)
- Flexible working approach, with a balance of being in the office and working from home
- Competitive salary plus bonus
- 29 days holiday (inclusive of bank holidays)
- 20% discount on M&S products
- A range of wellbeing support (including a virtual GP)
- 25% off gym memberships, access to online fitness classes and discounts for complementary health services, such as nutrition and lifestyle coaching
Interested? Apply here!
#LI-CA1M&S is ready to push boundaries to lead the retail industry into a greener, speedier, more inspiring digital era. That’s why we’re revolutionising how we work and offering our most exciting opportunities yet. There’s never been a better time to be part of our team. Marks & Spencer aims to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make an immediate impact.
We are committed to an active Inclusion, Diversity and Equal Opportunities Policy, which starts with our recruitment and selection process, and we are happy to talk flexible working.
If you consider yourself to require reasonable adjustments to any part of our recruitment process, we invite you to share those requirements with us when completing your application. We will make every effort to ensure your needs are met to provide a fair and transparent process of assessment.
