Insights Executive London, England
Job description
About Finecast
Finecast, a GroupM Nexus company specialising in addressable TV, launched in the UK in September 2017.
Finecast enables brands to reach new audiences across all TV environments. We give advertisers the ability to deliver targeted ads to audiences watching TV content across multiple broadcasters, connected devices, set top boxes, over-the-top providers and game consoles – all through a single point of access with standardised measurement.
We serve clients across agencies, including: Mindshare, Wavemaker, EssenceMediacom and m/Six.
We are a team of individuals shaping the future of TV advertising and as such we set high standards for the individuals we hire and the skillsets they bring to our business. We are a rapidly growing organisation that requires a hands-on approach with creative thinking, strong communication skills and a passion for what we do that translates into real energy in our team culture. There is no place for politics – Finecast is a fun, open, honest place to work where we support each other for our mutual success.
About GroupM Nexus
GroupM Nexus brings together 9,000 practitioners globally across ad ops, addressable content & TV, AI, commerce, programmatic, search and social, among others, to deliver transformational outcomes across digital channels and platforms and create exciting new career paths for our people.
About the Marketing Science team
Marketing science at Finecast provides data driven insight and consultancy to our internal teams, agencies and clients to enhance marketing decision making to support in accelerating our client’s growth.
Using scientific principles to design audience and measurement solutions and drive market positioning to ensure we are shifting the needle against our client’s business objectives and making a positive impact on business outcomes, while proving the value of addressable TV in the media plan through a suite of sophisticated measurement solutions and research initiatives.
- The Insight Executive is an exciting role within Finecast’s UK Marketing Science team, reporting into the Insight & Effectiveness Director.
- This is an exciting opportunity for someone early-stage in their career, who is motivated to learn quickly and build their career in a fast-paced environment.
- This is a hybrid, London-based role.
About the role
The objectives of the Insight Executive will focus on supporting the continued delivery of key insights to the business and to our clients. This will involve contributing to projects which inform Finecast’s organisational strategy, as well as delivering solutions that enable advertisers to effectively deliver their addressable TV advertising campaigns.
The role will require flexibility and creative thinking, as it sits within an area of continued growth and evolution, with multiple projects to manage and different stakeholders to interact with. As such, strong communication skills are a key requirement, along with a natural data literacy and the motivation to learn. The Insight Executive will work closely with the wider Marketing Science team in cross-functional projects related to insight generation, campaign measurement & effectiveness solutions, and initiatives that support Finecast’s audience strategies which provide our clients with cutting-edge targeting capabilities in the addressable TV environment.
The key responsibilities for the role are:
Insight generation
- Work closely with teams at Finecast, such as Engagement and Client Services, to provide insights that help to shape campaign strategy and implementation, in relation to campaign effectiveness, audience planning, and measurement.
- Responsible for designated projects and workstreams that provide support to the team on the above areas.
- Liaising with internal and external stakeholders to ensure that the implementation of campaign effectiveness solutions is set up appropriately and reflect the client’s objectives and are in line Finecast’s audience planning.
- Support with the post-campaign report and data analysis.
- Analysis of key industry data sources, such as Ampere and Statista, to uncover insights that help Finecast teams and clients gain a greater understanding of addressable TV advertising.
- Evangelise our data, measurement, and planning tools. Promote best practices for use of each tool as part of the planning framework.
- Maintain and support on campaign measurement and effectiveness solutions, across all agencies and clients.
- Work closely with Finecast’s external Measurement, Research, and Insight partners to manage solutions and insights, making available for the rest of the business.
Projects and process
- Support Finecast Engagement team on administration and implementation of Brand Uplift Study solutions for clients.
- Lead on the delivery of certain client deliverables related to Finecast campaign reach and frequency.
- Manage and update measurement study results database. Regularly produce new insights on campaign performance using this dataset and provide learnings on campaign strategy.
- Collaborate with the wider team on the go-to-market implementation on projects, such as the launch of new measurement solutions or the roll-out of new insight reports.
- Work together with the wider Marketing Science team on broader initiatives when needed. Collaborate with the team cross-functional tasks.
- Document, communicate, and implement any required new processes across teams.
About you
The ideal candidate will have some data skills, along with the capacity to interpret data to draw out insights and communicate these findings in a clear and impactful way.
- Able to demonstrate relevant experience in data analytics or business analyst functions.
- Natural data literacy and Excel skills. Knowledge and experience of using SQL to manage and query large data sets would be advantageous.
- Demonstrate strong attention to detail.
- Good communication and presentation skills.
- Determined, quick learner, curious and the mindset to learn on the job.
The below skill sets are desirable but are not essential for the role:
- Understanding of video advertising and related metrics.
- Genuine interest for the media industry, target audiences, consumer behaviour and data.
Finecast values
We want to create a world where people truly understand themselves and others and are inspired to make a positive difference in everything they do.
Our values:
- Belong: we are a diverse and welcoming community, united in our mission to be leaders in addressable TV
- Innovate: we are pioneers, always pushing the boundaries and encouraging new ideas to shape the future of TV
- Respect: we respect our people and our planet, acting with trust and integrity to make each other feel truly valued
- Strive: we strive to create a better world, supporting each other’s growth and development to drive towards success
Our Diversity, Equity and Inclusion statement
We are committed to ensuring a diverse and equitable culture which is inclusive for all.
We pride ourselves on being an inclusive workplace where everyone feels welcome. We're on a shared journey alongside our clients to becoming a more sustainable business and encourage everyone to be a part of this.
