Influencer Manager London, England
Job description
HAVE YOU HEARD ABOUT THE JOHN LEWIS SOCIAL TEAM?
John Lewis & Partners have an opportunity for an Influencer Manager to join us on a 12 month fixed term contract.
Want to be part of the team that harnesses the power of influencers across social media for John Lewis & Partners? As our Influencer Manager your role is to lead on the social execution of influencer activity, ensuring it drives performance for the brand across owned channels.
KEY THINGS YOU NEED TO KNOW ABOUT THE ROLE
Work with influencers to meet a range of marketing objectives across the funnel including brand awareness, perception change, consideration and purchase.
Lead on the end-to-end influencer activation including responding to briefs, campaign planning, influencer selection, contract negotiation, influencer liaison, influencer brief development, campaign execution and reporting.
Responsible for ensuring both organic and paid amplification is best in class, using a test and learn approach to develop our thinking further.
Work closely with Social Media Managers on campaigns to deliver this together and with key stakeholders including the communications team and marketing leads.
Work with the wider business to support the implementation of the influencer strategy for John Lewis & Partners. Through this work you will work to optimise the use of influencers to increase efficiency and improve output.
WHAT'S IN IT FOR YOU?
This is a real opportunity for you to experience at first hand how your work can contribute to John Lewis & Partners’ influencer strategy . You will be entitled to 25 days holiday, with the option to buy more. You will receive a discount at John Lewis & Partners and Waitrose & Partners after passing your ‘Earning Membership’ period.
Our full benefits offering can be found if you click on this link - http://www.jlpjobs.com/about/benefits/
For internal Partners, if you would like a copy of the Job Outline please click here.
YOU’LL NEED TO HAVE THE FOLLOWING:
Experience managing end-to-end influencer activity including influencer identification, selection, negotiation, brief writing and delivery, campaign optimisation and reporting, would be advantageous within the retail space.
Experience of social channels, formats and audience targeting. Paid media strategy around influencer activity,
Experience of insight analysis, including using a variety of tools for social listening
Social enthusiast with demonstrable experience in campaigns
Experience of understanding customers, tone of voice and ability to drive performance whilst protecting brand values
WHAT ELSE COULD YOU BRING:
Creative thinking delivering inspiring and relevant content whilst managing data
Social monitoring and crisis management
Solid Social experience working on high profile multi-channel consumer brand, including community management experience
The Partnership supports agile and flexible working practices, such as when, where and how we work. We have several different ways to work flexibly, including part-time, flexible or compressed hours, and job sharing. Head office areas also support a blended working approach. You'll have the opportunity to discuss this further with the hiring manager during your interview and, where it is operationally practicable, they'll do all they can to accommodate your needs.
We occasionally close vacancies early in the event that we receive a high volume of applications. Therefore, we recommend that you apply early.
Please ensure you start and complete the online test and then return to your candidate portal in Workday to complete the 3 application questions, by the closing date.
Internal Use Only:
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