Igloo Books - Global Marketing Manager Northampton, England
Job description
Job title: Global Marketing Manager
Reports to: CEO, and will work closely with UK and North America Sales Directors
Location: Sywell, Northampton
Working pattern: Flexible home working up to three days per week – open to part time
Salary: £35,000 per annum (dependent on experience) + benefits
General Summary
Want to be part of an AMAZING story?
Igloo Books are the global leader of mass market publishing and a multi-territory and award-winning Disney Book Group licensee. Our content for children and adults spans the full spectrum of popular categories: illustrated story, activity, novelty, board, fiction, puzzle, reference, gift sets; available in 77 countries across 64 languages. We are proud to be the ‘go to’ publisher for high quality, exciting, volume sales.
We have an exciting opportunity for an experienced global marketing manager to support our global sales teams with the development and delivery of marketing activity across select markets. Reporting to the CEO and with one direct line report, you’ll have full responsibility and ownership of your campaigns including strategy, budgeting and planning, implementation and optimisation.
You’ll be directly responsible for delivering cross-channel marketing campaigns, whilst working alongside a dynamic, collaborative, and highly skilled team who love what they do.
Key responsibilities
- Developing the Igloo marketing strategy and planning ahead for key annual milestones, such as trade fairs.
- Working with UK & US sales teams to optimise sales through Amazon marketing.
- Liaising with 3rd party licensors and key customers to coordinate marketing activity.
- Ownership of marketing material for global sales teams, including product launch strategies, promotional content creation for new licenses, imprints and ranges, and development of a suite of assets and promotional collateral for print and digital.
- Management of both UK & US Igloo websites.
- Leading and developing Igloo’s social media strategy and activity.
- Continual research on market and industry trends to feed into the sales and publishing teams.
Qualifications and Experience
- Creating and executing marketing strategies across local and global levels.
- Track record of delivering successful multi-channel B2B and B2C marketing campaigns.
- First class content creation skills, including design and copywriting.
- Experience in growing and engaging audiences across web and social platforms.
- Proven ability to work effectively and collaboratively with internal and external stakeholders, and to work well remotely with international colleagues and third parties.
- Strong analytical and reporting skills with experience in using data to inform campaigns.
- A creative and imaginative approach to campaign strategies.
Competitive Salary
Working with a team of passionate, talented people
Internal learning and development programmes
Career Development opportunities
Fun social events
At Bonnier Books UK, we believe that every book matters. We love to publish stories and content that open our eyes to new perspectives and bring us closer together. We offer a nurturing home for our authors, illustrators and brand partners, publishing bestselling books for readers and listeners everywhere. We know that fantastic stories can come from anywhere and our purpose is to bring them to as wide an audience as possible, a simple ethos that has led to us becoming one of the country’s leading publishers.
The offspring of Bonnier Books, a family-owned top-15 world publisher headquartered in Sweden, we are inspired by a rich literary heritage but not bound by convention. We think in generations rather than quarters, and strive always to operate in an open, curious way that contributes to the future of the planet and its people. As a climate-neutral publisher we are an active participant in the Science Based Target initiative, committed to a strategy to limit global warming to 1.5 °C.
