Head of Marketing - Natural Baby Shower Bracknell, England
Job description
For this role we are open to full-time or 4 days per week. With 3 of those days spent in the Bracknell based office.
Due to continued growth we are looking for a Part-Time or Full-Time Head of Marketing Manager to lead and manage the internal marketing team and external agencies. Reporting straight into the Founder you will be a key member of our senior leadership team & manage a team of 5.
Working with 125 external brands is an interesting but fun challenge, we also have two wholesale brands with more expantion planned for 2024. This is an exciting opportunity to join an established but still growing business. We are looking for someone that is excited by digital marketing and can guide the team.
You'll be…
- Develop and execute the full marketing strategy aligned with the company's key growth objectives.
- Recommend, research and implement new opportunities to drive growth.
- Develop and manage the marketing budget, allocating resources to initiatives that maximize ROI and contribute to revenue growth.
- Work in close partnership with the Head of Buying to drive relevant promotional activity.
- Identify and nurture strategic partnerships, collaborations, and sponsorships to enhance brand visibility and reach new audiences.
- Provide weekly and monthly reporting on all digital KPIs and budgets.
- Monitor campaign expenses, track key performance indicators (KPIs), and provide regular reporting to the founder.
- Manage external digital agencies, building efficient working relationships.
- Build, mentor, and manage a high-performing marketing team, fostering a collaborative and innovative environment.
- Set clear goals, provide ongoing feedback, and ensure team members are equipped to execute strategies effectively.
You'll have…
- Experience as a Senior Marketing Manager or Head of level, with at least 2 years in a leadership role.
- Strong background in consumer marketing, preferably within the apparel, fashion, or baby products industry.
- Experience working with external brands would be beneficial.
- Proven success in developing and executing multi-channel marketing strategies that drive brand growth and revenue.
- Be extremely computer literate with in-depth knowledge of Google Analytics (GA4), Google Ads Manager and Meta Business Suite and their best practices
- Excellent leadership, communication, and interpersonal skills.
- Proficiency in digital marketing, social media platforms, SEO, SEM, and analytics tools.
Salary: Dependent on experience, pro rated for part time
Logistics: Close to Reading, Must be able to drive. Hybrid WFH/remote possible after initial training period.
Perks:
33 days holiday including bank holidays
Perkbox - Employee Benefit Scheme
Generous Employee discounts
Confidential Employee Assistance Programme
