Head of Marketing Barton upon Humber, England
Job description
About The Role
As the Head of Marketing, you will play a crucial role in driving our brand awareness, developing, and executing marketing strategies, and achieving our business goals. You will report to our Director of Marketing, leading and managing all aspects of the marketing function within the company, including the Digital Acquisition, PR and Comms, Product/Website and Social Media teams.
The role will include developing and implementing comprehensive marketing strategies, managing the marketing budget, overseeing brand management, and driving lead generation and customer acquisition efforts. The ideal candidate will have a deep understanding of the industry landscape, excellent leadership skills, and a proven track record of delivering successful marketing campaigns.
Main Responsibilities:
- Develop and execute the overall marketing strategy in alignment with the company's objectives and goals.
- Lead and manage a high-performing marketing team, providing guidance, mentorship, and performance evaluations.
- Oversee the development and execution of integrated marketing campaigns across various channels, including digital, social media, content marketing, email marketing, events, and traditional media.
- Collaborate with cross-functional teams, including sales, product, and customer success, to ensure marketing initiatives are aligned with overall business objectives.
- Conduct market research and competitive analysis to identify opportunities, market trends, and customer insights, and translate them into actionable strategies.
- Monitor marketing performance metrics, analyse data, and provide regular reports and insights to the executive team on the effectiveness of marketing campaigns and initiatives.
- Build and maintain relationships with external partners, agencies, vendors, and industry influencers to support marketing initiatives and strengthen the company's market presence
About You
- Proven experience of 3+ years in a senior marketing leadership role, preferably in the Retail Sector
- Demonstrated success in developing and executing integrated marketing campaigns that drive brand awareness, lead generation, and customer acquisition.
- Excellent leadership and team management skills, with the ability to inspire and motivate a diverse team.
- Solid understanding of digital marketing channels and technologies, including social media, content marketing, SEO/SEM, marketing automation and analytics including Google analytics/Google Adwords and meta management
- Proven ability to manage budgets, allocate resources effectively, and optimise marketing spend for maximum ROI.
- Strong organisational and project management skills, with the ability to prioritise and multitask in a fast-paced environment.
About The Company
At Wren we’re passionate about all thing’s kitchens, and now bedrooms too! We’re already the largest UK kitchen retailer and have expanded into the USA too. We’re a business that simply doesn’t stand still!
As well as world class training on our products, systems and sales processes, you’ll enjoy working in an industry-leading workplace for a business that’s twice been voted the UK’s Number 1 Place to Work on Indeed. That’s on top of amazing benefits including uncapped commission and exceptional opportunities to progress your career across our company.
