Head of Marketing Dundee, Scotland
Job description
About Tradeprint
As pioneers in the print industry, we leverage technology and the expertise of our highly skilled team, to be innovative and delight our customers with an outstanding experience.
We are a technology led, trade printer based in Dundee UK. As part of the Cimpress group, the largest print manufacturer in the world, we are leading the way in mass customisation. Using e-commerce as our primary route to market, we’re here to change the print world, and you can help us!
With exciting plans for fast growth, we are always looking to add Smart Innovative and Customer Centric people to our remarkable team. To achieve our ambitious goals, we empower our people and they drive the business forward, putting the customer experience at the heart of what they do.
About the role
Our channel specialists bring traffic to our online shop - your role, as Head of Marketing is to offer this traffic an unrivalled and compelling experience by optimising our e-commerce platform as well as developing and leading the multi-channel marketing strategy.
As a member of our senior management team, reporting directly into the managing director, you have the opportunity to influence and shape the growth of Tradeprint.co.uk to deliver on our 2030 Vision.
We are looking for a people centric leader who has a strong background in business-to-business marketing with strong digital expertise.
Role Objectives
· Create and develop the strategic marketing plan to deliver on the 2030 vision for growth.
· Provide management, guidance and mentorship to our high performing marketing and creative teams.
· Working closely with your team, oversee all e-commerce and traditional marketing initiatives to continue to grow our ecommerce revenue across multiple channels.
. As our brand ambassador you will lead our PR and marketing communications strategies both online and offline to maintain our brand identity.
· Influence the promotional roadmap including performance analysis to build on growth in key product areas whilst supporting the launch and development of new products.
· Ensure our SEO strategy is optimised to achieve strong levels of traffic and conversion.
· Engage with our Performance Marketing Manager to improve conversion rate and return on Paid Advertising spend.
· Lead our retention efforts to drive our customers back to the shop.
· Build and own reporting on site performance.
· Implement, own and report on the revenue forecasting models including detailed explanations on performance against targets.
· Contribute in quarterly business reviews with Senior management demonstrating a solid understanding of performance across all marketing channels and highlight opportunities for growth.
The ideal candidate will bring significant experience to the role and will have:
· A successful track record within a sizeable ecommerce / online retail environment
. Demonstrated ability to develop engagement and conversion strategies, particularly across digital channels.
· Experience within a customer-centric business
· The ability to make an impact quickly
· An in-depth understanding of ecommerce / marketing technology and processes
· The drive to build, upskill and empower your own team
· A data driven mindset and commercial abilities
· Agile project management experience
Further Details
We operate a hybrid working approach and team members balance working from home with regular attendance in the office in Dundee (around 50%). This role could also be fully remote for the right candidate based in the UK.
The salary for this position is dependent on experience, we expect to pay around £60,000 per annum.
In addition to salary, we have a range of benefits including:
· 30-33 days holiday
· Birthday Day Off
· Health cash plan (including optical and dental cover)
· Life cover
· Volunteer Time Off
· Employee discounts for our own products and related brands
· A discount site including discounted gym memberships, cinema tickets and other leisure and shopping discounts
· Recommend a Friend scheme
We also have a values driven company culture which includes:
· A strong focus on learning and development
· Recognition awards
· An emphasis on empowerment and entrepreneurial spirit
· A fully funded staff Christmas party and regular company social events
Job Type: Permanent
Salary: From £60,000.00 per year
Schedule:
- Monday to Friday
Work authorisation:
- United Kingdom (required)
Work Location: Hybrid remote in Dundee
Application deadline: 04/03/2023
