Head of Marketing Chester, England
Job description
As an award-winning company, here at Proximo we place our Customers and People at the heart of everything we do! We are passionate about our values and are looking for like-minded people who share the same energy and commitment to provide an outstanding customer service.
We currently are seeking a great Head of Marketing to join our fast-growing team based in Chester. You will be joining an upbeat, fun, work hard - play hard culture in a vibrant and positive office environment.
The successful Head of Marketing will have excellent communication skills, good time management, and be able to build a rapport with customers. In return for this, the Head of Marketing will receive some great benefits including:
· Chester Zoo discounts
· Westfield health plan (including ….eg, eye/dentist etc
· Retail cashback scheme
· Smart/casual dress code
· Service reward scheme
· Cycle to work Scheme.
· Free on-site parking
· 25 days holiday and Bank Holidays
· PLUS your Birthday off
As an Investors in People GOLD standard employer, we don’t just invest in you, we will provide you with all the latest technology, support and knowledge to help you maintain and deliver excellent service to our customers.
As the Head of Marketing, you will need to have a strong understanding of modern methods of marketing, including influencer marketing, social media marketing, content marketing, SEO, and email marketing. You will be responsible for creating and implementing innovative marketing campaigns across these channels to build and grow our brand in both the B2B and B2C spaces. Additionally, you should have experience analysing and interpreting marketing metrics to make data-driven decisions and ensure campaigns are delivering a strong ROI. Your ability to stay up-to-date with the latest marketing trends and best practices will be crucial to developing and executing a successful marketing strategy for our Group. We are investing in growing our adapted and wheelchair accessible vehicle propositions and are looking for individuals who share our mission to make transport more accessible.
Responsibilities:
· Develop and implement a comprehensive marketing strategy that will enable our company to grow in the adapted and wheelchair accessible vehicle market.
· Create and manage the marketing budget, ensuring that all campaigns are cost-effective and deliver a strong ROI.
· Build and grow our brand in both the B2B and B2C space, ensuring that our message is consistent across all channels.
· Develop and execute innovative marketing campaigns across all innovative and digital methods of marketing, brand and comms, including digital marketing, SEO, industry events, TV, radio and press.
· Work closely with the sales team to develop effective sales enablement tools and materials.
· Analyse and interpret marketing metrics to measure the success of our campaigns and make data-driven decisions.
· Manage a team of marketing professionals, providing leadership and development opportunities.
· Stay up-to-date with the latest trends and best practices in marketing, and bring new ideas and approaches to our marketing strategy
· Develop and drive thought leadership.
Skills and Experience Required:
· 5+ years of experience in a senior marketing role with a focus on building and growing brands in both the B2B and B2C space (ideally combination of agency and in-house positions).
· Proven track record of success in creating and implementing innovative marketing strategies, with a strong focus on digital and social media marketing.
· Strong experience in all modern methods of marketing, brand and comms, including digital marketing, influencer, SEO, industry events, TV, radio and press.
· Experience working in the vehicle rental, transport and mobility industry or a related field is desirable.
· Experience managing digital developments and assets, in particular websites and customer tools.
· Experience managing third party agency partners.
· Excellent communication skills, with the ability to communicate complex ideas in a simple and compelling way.
· Strong leadership skills, with experience managing a team and developing talent.
· A data-driven mindset, with experience in analysing and interpreting marketing metrics and making data-driven decisions.
If you think this sounds like you and are ready to take the next step in your career – APPLY NOW!
We are an industry leading specialist vehicle provider, who delivers excellent bespoke solutions to our business partners and end-customers. We are a leading Claims Management and Credit Hire Company based in Chester and we are renowned for the level of service we offer our customers and are proud to be one of the fastest growing brands in our industry with exciting plans for the future!
Our values are at the HEART of everything we do for our Customers and People: -
· Honesty
· Excellence
· Accountability
· Respect
· Teamwork
At Proximo, we are an equal opportunities employer who is committed to diversity and inclusion in the workplace.
Please be advised that due to the high level of applications we receive, it is not always possible to respond to everyone. Therefore, if you have not been contacted within 7 days your application has been unsuccessful.
Job Types: Full-time, Permanent
Benefits:
- Casual dress
- Company events
- Company pension
- Cycle to work scheme
- Free parking
- Life insurance
- On-site parking
- Referral programme
- Sick pay
- Wellness programme
Schedule:
- Day shift
- Monday to Friday
Ability to commute/relocate:
- Chester: reliably commute or plan to relocate before starting work (required)
Work Location: In person
