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Head of Marketing London, England

Conde Nast

Full Time London, England 10.56 - 12.04 GBP Today

Job description

Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others. Condé Nast Entertainment was launched in 2011 to develop film, television and premium digital video programming.

Job Description

Location:

London, GB

The Role

Reporting into the UK Consumer Revenue Lead, you will lead the overall marketing strategy to deliver against Consumer Revenue’s objectives. These will be focused on reach, acquisition, retention and engagement across the different revenue streams. You will run multi-channel campaigns which may include paid digital channels (PPC & social), inserts, emails, house online & print advertising, influencer marketing, OOH advertising & DMs.

The Team

You’ll join the UK Consumer Revenue team which is responsible for driving direct-to-consumer (DTC) revenue for all Condé Nast Britain’s brands (Vogue, GQ, Glamour, Tatler, House & Garden, Vanity Fair, Condé Nast Traveller and World of Interiors), to include existing revenue streams such as newsstands & subscriptions, memberships, event ticketing, and commerce (including affiliate marketing & brand merchandising), as well new and developing DTC propositions.

What will you be doing?

Reporting into the UK Consumer Revenue Lead, you will lead the overall marketing strategy to deliver against Consumer Revenue’s objectives. These will be focused on reach, acquisition, retention and engagement across the different revenue streams. You will run multi-channel campaigns which may include paid digital channels (PPC & social), inserts, emails, house online & print advertising, influencer marketing, OOH advertising & DMs.
You will collaborate closely with your European counterparts, leading a cross-functional team to drive efficiencies through shared learnings and aligned optimisations and testing. You will also work with the Global Consumer Revenue team, helping them shape any new global direct to consumer initiatives.
You will work closely with our European Consumer Revenue analysts to consistently monitor & optimise your KPIs and the levers that impact them, using the data / analytics to critique our current strategy and create test & learn plans that will inform the future strategic direction of your campaigns, balancing innovation against current performance. You will help set the culture of being curious and analytical to those in your team and the cross-functional teams you work with and you will be comfortable presenting your strategy and the rationale behind it to senior stakeholders including the European Vice President of Consumer Revenue.
You will also work with the data intelligence team to leverage the customer data platform (CDP) by developing our customer segmentation and campaign set up for certain campaigns to improve performance over time, as well as improving efficiencies through automation where possible.
You will be set a marketing budget which you will have to operate within, reducing costs where possible through increased efficiencies and clearly setting the best-performing strategy to maximise spend. You will regularly forecast the performance of your marketing campaigns, exploring the best way to ensure accuracy of those forecasts.
You will coach and develop a team of six, with five direct reports, including a designer. Alongside that, you will collaborate with various internal and external teams to achieve agreed critical metrics across the entire sales funnel, ensuring your strategy aligns with the wider company’s and responding to the current business & marketing demands.
You will work with the designer in your team and the brand designers to ensure the marketing creative strategy compliments the brands.
You will develop the maturity of our marketing operation, identifying and negotiating for the best third party tools and licences that will enhance our revenue and profit. This includes multi-attribution, the next level iteration of our CDP, and tools to support our developing data strategy for personalisation and profiling as we roll out new digital products to our consumers and readers.
You will keep abreast of industry trends, benchmarks and new technology, identifying any new opportunities and ensuring your strategy aligns with best-in-class practices.

Who you are:

An enthusiastic, driven and experienced marketing professional with good commercial acumen who has a track record of strong performance across several channels including ecommerce, subscriptions and digital through a fully integrated marketing strategy
Highly strategic, analytic and curious thinker who has in depth knowledge of how best to leverage paid digital marketing channels and constantly strives for more revenue and efficiencies through data-driven hypotheses as well as new opportunities with new and evolving platforms
Has a good understanding of marketing technologies, especially with experience using a CDP, a CRM platform, analytics platforms and a content management system
Embraces change with the ability to be flexible on pre-existing theories, plans or ways of working
Excellent understanding of customer loyalty and retention strategies
Good management & leadership skills with the ability to prioritise own time and time of the team, thrives on accountability and ownership and appreciates the importance of team development. Experience managing a team of at least two direct reports
An impressive collaborator with strong influencing skills
Confident when presenting to senior stakeholders and can adapt approach depending on the audience
Resourceful, innovative and enjoys working under pressure

Where will you be?

We encourage hybrid working but when you are in the office, this role will be primarily based in our iconic Vogue House building, situated in the heart of Mayfair. This is where our award-winning Editorial and Content teams sit.

What benefits do we offer?

Condé Nast Learning Hub where you’ll find you’ll find all Condé Nast-developed learning courses and trainings, and over 16,000+ courses in seven local languages
25 days holiday and extra days of annual leave for if you get married, move house or want to volunteer
Hybrid working and core hours
Competitive pension scheme
Bupa Private Healthcare
Season ticket loans
Cycle to work
Employee Assistance programme
Bring your dog to work
A wide variety of wellness benefits including gym discounts
Discounts and Magazine Subscriptions
Employee Resource Groups to provide a platform for employees to identify shared objectives, exchange ideas, and work on community priorities for our global workforce

What happens next?

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.

Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.

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