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Role Requirements

• Craft and execute a comprehensive marketing strategy that boosts brand awareness, generates demand, and supports their revenue goals.
• Oversee multiple outsourced providers, including website management, content writing, and consultants.
• Drive sales acceleration in various regions by identifying key market routes and implementing region-specific strategies.
• Support our PR, events, social media, web, and content marketing initiatives to expand brand reach and increase awareness.
• Implement digital and ABM campaigns across channels like email, social media, and paid advertising to enhance demand generation and sales pipeline contribution.
• Utilise data-driven approaches to analyse, automate, and optimise strategic accounts for high conversions and pipeline growth.
• Collaborate with stakeholders and global sales team to understand client needs and create effective go-to-market strategies and collateral.
• Coordinate with internal teams, agencies, vendors, and other departments as necessary.

Skills and Experience

• Minimum of 5 years' experience in building, managing, and leading marketing functions.
• Relevant Marketing, Brand or associated qualification(s);
• Experience in a fast-paced start-up/scale-up environment, with a focus on B2B and B2G markets.
• Proven track record of delivering results through sales and marketing plans.
• Success in shaping brand messaging and positioning for technology products and services organisations.
• Skilled in building and leading multifaceted teams, emphasising marketing strategy, demand generation, and business development.
• Expertise in branding, brand voice, and evolution.
• Stay up-to-date with the latest trends and best practices in digital marketing and measurement.
• Translate complex processes and technologies into simple concepts.
• Possess innovation, analytical, and creative thinking, with excellent written and verbal communication skills.
• Experience in lead generation and revenue accountability.
• Proficiency in AI ChatGPT, Hubspot, LinkedIn, website management, email marketing, and paid advertising strategies.
• Strong work ethic and willingness to start from the ground up.

Who we are looking for

• You are someone who is hungry for the opportunity to grow with an exciting brand.
• Strong analytical mindset and obsessed with data.
• Creative thinker and can bring ideas to life with a Creative team.
• Understands the importance of Customer Retention and how to develop a strong funnel.
• A self-motivator and hard-working individual, with a genuine desire to grow and make a difference within the company.
• Well organised and a good communicator.
• The ability to build a talented network to support you as the business grows.
• You have a genuine passion for healthy living and can really get behind the brand values.