Job description
Kenworth Northeast is looking for a creative Marketing Specialist/Graphic Designer to join our growing marketing team. This is an exciting opportunity to build brand identity with engaging content leveraged in print, digital, and video. The right candidate for this position will be an idea generator by nature. While graphic design and content creation is at the heart of this role it will also support general marketing activities as needed.
Responsibilities:
- Create monthly sales flyers and other print materials as requested with dynamic designs that engage audiences to a stated call-to-action
- Source, edit, and/or create visual elements for social media, digital advertising, website, email marketing, employee portal and other digital assets
- Create engaging PowerPoint presentations for executive and leadership events
- Large format sign design for events, in-store branding, exterior of buildings, etc.
- Mange social media accounts including posting engaging content, interacting with industry relevant accounts and responding to customer inquiries
- Reputation management, including responding to online review and escalating for issue resolution as needed
- Copy writing for marketing materials
- Email marketing for multiple audiences and campaigns
- Employee communication support, including intranet content creation and email news
- Maintain brand standards
- Support customer events at stores as needed
- Support Director of Marketing in tasks as requested
- Some travel required
Specialized Skills:
- Required: InDesign, Photoshop, WordPress, SharePoint, Office 365 (including Outlook, Word, and PowerPoint)
- Nice to have: Illustrator, HubSpot Marketing Automation
- Education: BA in Graphic Design, Communication or related field
- Work experience: 3-5 years