Graduate Consumer Research Executive Stockport, England
Job description
CGA’s Graduate Consumer Research Executives are instrumental in supporting the setup and management of both qualitative and quantitative consumer research projects, enabling the team to unlock best-in-class consumer insight and uncover the key trends influencing the market and our client’s businesses.
Working closely with the Consumer Research team to understand client objectives and research goals, the Graduate Consumer Research Executive supports the delivery of research solutions that meet the client’s brief and analyse the results to produce relevant insight and recommendations.
Research
- Developing a good understanding of the different qualitative and quantitative research methods available & demonstrates pro-activity in learning more about different research techniques
- Processing, manipulating, and interpreting consumer data you will work on a range of projects to turn data into insight for clients
- Developing an understanding of recruitment, moderation, and analysis requirements of quality research
- Supports the setup, management, and moderation of various qualitative research methodologies (including working with relevant recruitment channels/companies)
- Supporting the design of basic surveys/topic/moderators/ guides for focus groups and field research
- Develop an understanding of core quantitative methodologies & the benefits of quantitative research.
- Develop an understanding of qualitative techniques and the benefits and use of them
- Can script surveys accurately using CGA’s chosen scripting tools
- Supporting the design of quantitative surveys that meet the brief and research output requirements
- Support in relationships with third-party relationships, including online panel providers, and field and recruitment providers to support project completion
- Contribute to the smooth running of all projects; do this effectively to meet all required deadlines, making sure all quality procedures are adhered to, abiding by MRS Code of Practice
Analysis & Presentation Creation
- Responsible for extracting all data required for analysis or briefs
- Support in the analysis of qualitative data, working with the project team in identifying key themes in line with objectives and assisting in the writing of reports
- Analyse statistical data, working with the project team in identifying key trends to provide clients with results from their projects in line with research objectives
- Develop an understanding of statistical testing, and how sampling and weighting issues affect analysis in order to analyze and interpret the data accurately
- Develop market knowledge to accurately interpret data and apply the relevant context
- Support in the construction of brief relevant & attractive presentations with guidance that provide clear direction to clients
- Begin to understand how to tell a relevant story to clients using research findings
- Work with CGA client teams to deliver within project timeframes and to meet brief objectives
- Support, where necessary, with client presentations to add context to findings
Client Management
- Responsible for delivering excellent internal customer service at all times
- Responsible for building great relationships with assigned key contacts, both in the business and within supplier businesses
- Confidently handle simple requests and queries from client teams
- Able to communicate the features & benefits of consumer research
- Proactive in sharing interesting trends or insights identified either in trade, in the press, or from wider CGA work with the client
- Proactively build an understanding of client businesses through personal reading/research & team discussions
- Gain commercial awareness & understanding of CGA’s client portfolio & importance of revenue generation to CGA business
People Management
- Responsible for own weekly resourcing, communicating effectively with line manager and wider consumer team, to ensure time available to meet all client needs
- Provide regular progress updates on all deliveries to relevant project stakeholders
- Support & up-skill fellow team members through knowledge shares & training
Core behavioural traits
- Deadline & quality driven with high personal standards - wow with every delivery
- Value people & the benefit of teamwork – care for the team & consider the needs of all
- Inquisitive & enjoy learning
- Show integrity & responsibility
- Positive & solution focussed
- Show initiative, innovation & a strong desire to improve
- Proud of what we do
Additional Information
- t’s an exciting time for the Consumer Panel UK team at NielsenIQ, with a global investment commitment in ‘Consumer’ fully underway and our UK business in strong growth.
- Attractive package
- Being a part of a dynamic team with great exposure to international clients
About NIQ
NIQ, the world’s leading consumer intelligence company, reveals new pathways to growth for retailers and consumer goods manufacturers. With operations in more than 100 countries, NIQ delivers the most complete and clear understanding of consumer buying behavior through an advanced business intelligence platform with integrated predictive analytics. NIQ delivers the Full View.
NIQ was founded in 1923 and is an Advent International portfolio company. For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.
We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.
Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion/
NIQ or any of our subsidiaries will never ask you for money at any point of the recruitment or onboarding process.
