Go To Market Specialist Manchester, England
BT
Full Time
Manchester, England
31063 - 41873 GBP ANNUAL Today
Job description
Go To Market Specialist
Job Req ID: 23463
Posting Date: 19 Sep 2023
Function: Sales and Commercial
Location:
Deansgate, Manchester, United Kingdom
Salary: Competitive, with excellent benefits
Locations: London, Birmingham, Bristol Manchester, Belfast, Glasgow
Why Business
Our aim is to create a world-class BT Business unit that delivers long-term value for our customers, colleagues, partners, investors, and other stakeholders, both in the UK and internationally, across the full range of business segments from small enterprises to governments and multinational companies. This includes:
- Driving full integration of channels and products to best serve our business, government, and wholesale customers in the UK and internationally.
- Investing strategically in present and future needs of customers, aligned behind common digital, network and security platforms.
- Accelerating our transformation plans and delivery of next generation products and services, making it easier for customers to do business with BT and for BT to transact more profitably with customers continuing to invest in the skills, technology and partnerships required to return to growth and become the leading provider of secure multi-cloud connectivity.
Why this job matters
Our newly formed Small and Medium Business team will support businesses with between 1 to 249 employees. That could be anything from a sole trader through to a small contact centre. We're already the market leader for small and medium businesses in the UK and we have a big opportunity for Business to be even better for its customers. We’ve got big growth and transformation ambitions for this segment and in this role, you will play a key role in forming this new combined unit and working with the leadership team to continue to drive for growth.
You’ll be a part of an exciting transformation of the channel and routes to market, improving the customer and colleague experience as well as delivering significant returns for BT Business.
As a Go To Market Specialist, your role is critical to ensuring successful execution of the GTM brief, bringing new propositions changes to market in a cohesive and effective way to ensure value is realised for both our colleagues and customers.
What you’ll be doing
- Owns the execution of GTM into SMB ensuring exceptional delivery and adoption of new propositions
- Understands the SMB organisation and how change needs to be positioned in order to land effectively in each channel
- Owns the relationship with key stakeholder teams who contribute to the GTM plan, building and nurturing great working relationships
- Work with core Propositions teams to ensure the brief is being met and the Proposition being reflected is factually correct
- Manages GTM timelines and the effective communication between GTM and delivery teams
- Accountable for representation of a change on the relevant GTM forums, seeking sign off at relevant points
The skills you’ll need
Channel Management
Project/Programme Management
Communication
Relationship Building
Continuous Improvement
What we would like to see on your CV
- Proposition Positioning and Messaging: Skilled in developing clear and compelling proposition positioning and messaging that resonates with target customers
- Channel Management: Knowledge of SMB channels and the ability to collaborate with channel partners to ensure effective distribution and sales of props
- Project Management: Proficiency in project management methodologies to effectively co-ordinate and execute the GTM brief into the SMB channel. Must be able to manage timelines, co-ordinate resources, manage risks/issues and understand dependencies between key GTM workstreams
- Communication and Presentation: Effective communication and presentation skills are essential to ensure stakeholder engagement and participation. Must be able to create compelling presentations and adapt communication style to suit the relevant audience.
- Relationship Building: The ability to build and nurture relationships across the business to facilitate teamwork, align objectives, resolve conflicts and stay informed of key changes in both internal and external environments.
- SMB Channel and Markets: A solid understanding of the SMB channel structure and markets we operate in to inform GTM execution
- Continuous Improvement: A passion for driving continuous improvement and change
Benefits include
- Competitive salary
- Up to 10% on target bonus
- Pension scheme (up to 10% BT contributions)
- Flexible Hybrid working
- Access to training and development to help you grow with us
- 25 days annual leave (plus bank holidays)
- Shares Plan
- Flexible benefits: cycle to work, healthcare, etc.
- Discounted BT products and services
About us
With over 175 years of heritage, BT is now the flagship business brand of BT Group. We’ve brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers internationally.
We’re a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.
We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.
As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.
A FEW POINTS TO NOTE:
Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.
DON'T MEET EVERY SINGLE REQUIREMENT?
Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.
BT
www.bt.com/careers
London, United Kingdom
Philip Jansen
Unknown / Non-Applicable
10000+ Employees
Company - Public
Telecommunications Services
1846
