Go to market professional Manchester, England
Job description
Go to market professional
Our aim is to create a world-class BT Business unit that delivers long-term value for our customers, colleagues, partners, investors, and other stakeholders, both in the UK and internationally, across the full range of business segments from small enterprises to governments and multinational companies. This includes:
- Driving full integration of channels and products to best serve our business, government, and wholesale customers in the UK and internationally.
- Investing strategically in present and future needs of customers, aligned behind common digital, network and security platforms.
- Accelerating our transformation plans and delivery of next generation products and services, making it easier for customers to do business with BT and for BT to transact more profitably with customers; and continuing to invest in the skills, technology and partnerships required to return to growth and become the leading provider of secure multi-cloud connectivity.
As a Go To Market Professional, your role is critical to ensuring successful execution of the GTM brief, bringing new propositions changes to market in a cohesive and effective way to ensure value is realised for both our colleagues and customers. Your role provides the business with a ‘centre of excellence’ mindset to GTM delivery, working with the Go To Market specialists and other cross-functional teams to support the development of launch strategies, create campaigns and optimise approach based on micro/small/medium business impacts.
- Supports the execution of GTM into SMB ensuring exceptional delivery and adoption of new propositions
- Understands the SMB organisation and how change needs to be positioned in order to land effectively in each channel
- Creates great working relationships with key stakeholder teams who contribute to the GTM plan
- Work with core Propositions teams to ensure the brief is being met and the Proposition being reflected is factually correct
- Supports and inputs to the GTM timelines and the effective communication between GTM and delivery teams
- Where appropriate, represents change on the relevant GTM forums, seeking sign off at relevant points
- Good stakeholder management with a track record in collaborating and co-ordinating teams to achieve a common goal/vision
- Experience in change management and the delivery of customer and colleague change
- Experience of managing risks/issues/dependencies and working through the impacts to a delivery plan
- Creative thinker with the ability to bring Proposition changes to life for customers and colleagues
- Proposition Positioning and Messaging: Competent in developing clear and compelling proposition positioning and messaging that resonates with target customers
- SMB Channel and Markets: A good understanding of the SMB channel structure and markets we operate in to inform GTM execution
- Project Management
- Continuous Improvement: A passion for driving continuous improvement and change
- Competitive salary
- 10% on target bonus
- BT Pension scheme, minimum 5% Employee contribution, BT contribution 10%
- 25 days annual leave (not including bank holidays), increasing with service
- Huge range of flexible benefits including cycle to work, healthcare, season ticket loan
- World-class training and development opportunities
- Option to join BT Shares Saving schemes.
- Discounted broadband, mobile and TV packages
- Access to 100’s of retail discounts including the BT shop
BT have moved to a hybrid working model - you can work from home 2 days per week. This means you’ll be at your contractual location 3 days a week.
