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Our purpose focuses on how we contribute to society, and how our business decisions can contribute to greater trust and solving important problems. In order to achieve our purpose and deliver a first-class service to our clients, we need first-class support internally. The people who power us - our internal teams - have a vital role to make sure we have all the right resources, services and technology to be the best we can be. Not all of us work directly with external clients.

Global Social Media Channel Manager

The Role:

The Social Media Channel Manager is a key role within the Global Social Media Team, working to develop and implement comprehensive social media strategies across social media channels for the organisation at a global level, and ensuring continuous delivery of best-in-class social media content.

The successful applicant will:

• Create and implement strategies for theme-specific global social media channels that align to the PwC network’s global reputational priorities, including but not limited to ESG/Sustainability.

• Work collaboratively with various internal teams to plan, conceptualise, develop and drive engaging and impactful integrated social media content campaigns.

• Produce clear creative briefs that allow designers to transform social media posts and campaign concepts into high quality social-first content for each platform.

• Identify the latest trends in the digital and social media landscape - platforms, engagement, experience, performance and tools, and how we should adapt to these changes, with relevance to PwC’s channels and overall goals.

• Based on deep insight into social media effectiveness, exercise judgement and advise internal stakeholders regarding message tone, format, scheduling, and audience to ensure the most effective approach to achieving social media goals.

• Facilitate and/or directly provide executive coaching to identified PwC global spokespeople and their support teams to help them maximise their impact and reach through the use of social media (particularly LinkedIn and Twitter).

• Regularly review the performance of PwC’s priority theme channels using established social media metrics and prepare reports (including competitor analysis) which create insight for internal stakeholders on trends, engagement, reach and impact.

• Use data-driven social media insights to help develop ideas and future content that will resonate with our audience and community.

• Support our global employee advocacy programme, with a focus on getting our people to amplify our owned content through their channels.

• Monitor incoming mentions across all platforms to identify opportunities, escalate issues, and support with crisis communications where necessary.

• Work with the Global Social Media Leader to develop and optimise the overall social media strategy and to protect and enhance PwC’s brand reputation.

About You:

Preference will be shown to candidates with a good understanding of the global reputational priorities for the PwC network, and/or prior experience of managing social content on topics related to ESG/Sustainability.

We are looking for someone:

• With a proven track record of producing high quality content for social media, preferably from working within a corporate/B2B social media environment.

• Who has direct experience of building and growing new corporate social media channels from scratch across LinkedIn and Twitter.

• With proven cross channel expertise including a clear understanding of how paid, owned and earned social co-exist and can be used together to make an impact.

• Who has exceptional writing skills and a good understanding of what makes a good story with compelling content, whilst maintaining a consistent tone of voice.

• With exceptional attention to detail, ensuring that all social media content is of the highest possible quality and free from typing or graphical errors.

• With strong knowledge of audience behaviour with data analytics, reporting and visualisation knowledge to assess the impact of efforts and how to refine content and campaigns for continuous improvement.

• Who has experience creating, developing and deploying editorial calendars and reports, and working with the wider team to coordinate content across the organisation’s main channels.

• With strong stakeholder management and excellent interpersonal skills, working closely with colleagues from campaign strategists, marketing executives and LoS teams to create and advise on best-in-class content.

• Who is capable of managing multiple projects at once, and staying calm under pressure.