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The Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY’s ambition to create long-term value as the world’s most trusted, distinctive professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.

Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

BMC also includes a number of teams who are responsible for content development, editorial, webcasts, events-staging, strategy, planning and operations. Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

The opportunity

As the Global Research & Insights Expert, you will be challenged with creating a strategic approach to using existing and ad-hoc research to address complex business issues in a highly matrixed environment. You will execute with excellence research and insights projects by:

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  Identifying key priority projects in direct collaboration with business stakeholders and Measurement & Insights Leader.
• Leveraging expertise in mixed methods research methodologies (both qualitative and quantitative ones) and blending it with existing first and second party data.
• Educating stakeholders on research & insights topics.
• Providing specific and actionable business recommendations.

In this role, you will also collaborate with teams across EY including Markets, Knowledge, EY technology and regional teams, as well as partners. As the nature of the role involves stakeholders in every time that BMC operates, the

role may involve unconventional working hours and, when deemed appropriate, periods of international travel.

Your key responsibilities

• 
  Lead and co-develop with BMC stakeholders and third-party agencies research projects on customer behaviour and decision-making, creative best practices, UX design for marketing products (e.g. websites, e-mails).
• Develop research solutions for marketing challenges with the use of mixed methods research toolkit.
• Blend existing and ah-hoc research results with first- and third-party data to provide holistic stories that drive business decision-making.
• Conduct analyses, find best practices and bring and surface opportunities and risks otherwise not identified to senior leadership stakeholders.

Skills and attributes for success

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  Expertise across a wide range of market and UX research methods and techniques, such as creation of user profiles or persona, survey research, experiment design, literature review and statistical analysis.
• Ability to plan and conduct research independently (e.g., manage stakeholder requests, collect research materials).
• Ability to conduct in-depth analysis of research data to generate insights and actionable business recommendations.
• Be proficient in storytelling and presenting findings to both technical and non-technical audiences.
• Understanding of both online and offline media and branding.
• A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude.
• Excellent critical thinking and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners.

To qualify for the role you must have

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  Proven track record of working with marketing, advertising and UX research suppliers.
• Proficiency with quantitative and qualitative research.
• Experience with experimental research design and application of behavioural science.
• Intellectual curiosity with the latest research methods, including agile research methods.
• Experience with statistical packages (e.g. SPSS, R).
• Experience with budget requisition and management, in addition to experience in reviewing research contracts.
• Ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made are a must-have skills.
• Strong stakeholders management skills, especially in complex matrix organizations.
• Exceptional time-management and goal-oriented tasks management skills.
• Relevant bachelor’s degree in a research field; graduate degree within business or psychology is strongly preferred.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.