GLOBAL PR COORDINATOR London, England
Job description
Dr. Martens is a globally famous and culturally influential British brand with over 60 years of heritage. Our products have become cultural icons, instantly recognisable and with timeless appeal, which is still relevant to consumers across the world today.
As brand custodians, we are lucky to work for a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career. Do you have what it takes?
THE GIG
Based in our Camden HQ, our Global PR Coordinator will assist the PR Manager, and Head of PR in planning & delivering the Global brand and seasonal PR strategy in line with the integrated marketing plans. The PR team is positioned within the Global Marketing department and is the central hub for globally led PR strategy and activations.
The role works collaboratively with various functions across the global business, both centrally and in regional markets around the world, as well as working in close partnership with our lead global PR agency.
As our Global PR Coordinator, you will be responsible for:
- Working on the in-season global toolkits and PR tool extensions
- Briefing the internal team on asset development and managing it through to completion (press release, mailers, look books, sizzle videos, elevated mailings)
- Preparing the monthly Global coverage report on a bi-weekly basis as well as any ad hoc PR reporting & analysis
- Supporting our PR Manager to create a concise analysis of all print and online activity at the regular PR reviews
- Being point-person with Global analysis and coverage service Launchmetrics, assisting our regions to compile and utilise data
- Providing support on all global PR related events – assisting with guest lists, maintaining databases, sourcing materials, press kits, supporting throughout events as required
- Establishing and maintaining excellent lines of communication with internal teams in both Global, EMEA, US and APAC as well as external agencies
- Liaising directly with Collaboration partners to align on launch strategy and PR tools
- Sample management of all seeding product and send outs
- Playing a key role in building out our influential network across fashion, music, street, design, art
- Maintaining Press lists of editors, bloggers, stylists, influencers, and tastemakers globally
OUR FUNDAMENTAL QUALITIES
It’s never just a job at Dr. Martens. It’s a way of life. We live and breathe our Fundamentals:
INTEGRITY. PROFESSIONAL. PASSIONATE. TEAM PLAYERS.
We’re a diverse bunch who believe each role is as unique as the person who does it.
THE STUFF THAT SETS YOU APART
Put simply, for this role the key things we’re looking for are:
- PR experience, anchored in media, culture, relationships
- Knowledge of the global media landscape as well understanding of strategizing and placing earned media
- Strong organisational and project management skills with the ability to juggle many responsibilities at the same time, whilst delivering at a very high standard.
- Passion and engagement with culture and industry
WHAT’S IN IT FOR YOU?
- Welcome to the family free pair of docs
- 65% off all docs
- A dedicated culture team focusing on wellness and charity.
- 2 paid volunteer days per year
- Hybrid working
- Amazing Camden based offices with roof terrace overlooking the canal
- Private healthcare
Are you ready to fill your boots? Apply now.
