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Global Marketing Manager

Location: GSK House, London or Warve, Belgium

Flexible working arrangements

We’re moving towards a more sustainable future with our new headquarters. With better public transport links and proximity to world-class science and technology institutions, we’re excited for our move to the vicinity of Earnshaw Street, London WC1A (“the New HQ”).by end H1 2024.

Are you looking to build on your strategic and brand marketing skills in global markets? Do you have experience with developing deep learnings with key customers, then building and executing plans to deliver on key objectives?

We currently have an exciting opportunity to work in a fast paced, high performing cross-functional team as a Global Marketing Manager (GMM) for RSV Adults.

Job Description:

As a Global Marketing Manager will play an important role in the growing RSV Adult team to develop and support the execution of the global brand strategy starting with the customer in mind. You will have accountability for supporting LOCs ensuring that they have all the components to execute the launch of RSV OA excellently and will also work closely with the local business units to identify the key levers and insights that drive immunization of their target population.

This will include market research plans, forecasting, market access levers as well as materials to support the launch. The role will also have the unique opportunity to serve as a conduit and connector between the business units and the cross functional global marketing team and partner functions (e.g. Finance, Market Access ,Clinical, Communications and Government Affairs and Industrial operations).

The successful candidate will have LOC experience and knowledge of HCPs / key decision makers and their needs with regards to vaccine decision making. These customers are critical to the successful launch of our RSV Adult candidate vaccine. In addition, the candidate will bring a strategic and analytical mindset to help prioritize the critical levers and align multiple stakeholders on must-do initiatives to drive the brands success. The ideal candidate should bring an ability to thrive and help shape an ambiguous environment, and drive clarity and alignment.

Product Description:

Respiratory syncytial virus (RSV) in adults has been labelled ‘A Hidden Annual Epidemic’ by the National Foundation for Infectious Diseases. RSV is a widespread respiratory virus that is a leading cause of respiratory tract disease, hospitalization and death in older adults, adults with chronic heart or lung diseases and immunocompromised adults. RSV is responsible for 177,000 hospitalizations and 14,000 deaths annually in the US alone, coupled with no vaccine currently available, makes RSV one of our most significant remaining infectious disease unmet medical needs.

RSV can be dangerous for at risk adults due to either older age or disease risk (e.g. Chronic Lung or Heart Diseases). There is a lack of awareness and relevance with HCPs regarding RSV in adults. There are no treatments or vaccines currently available for RSV. GSK is leading the way with a vaccine in Phase 3 clinical development. This is a priority brand and growth driver for GSK.

Key Responsibilities

• Responsible for supporting the development of LOC Launch Plans through detailed understanding of the relevant customer stakeholders and translate into meaningful customer learning
• Mapping and tracking the launch excellence milestones for all priority and other LOCs
• Develop pre launch and launch KPIs to measure impact of activities
• Lead key exercises to inform the strategy, including but not limited to, segmentation, definition of behavioural goals, market research objectives, forecasting and resourcing
• Lead creation of tactical plan to support delivery of objectives
• Support Regional leads to develop regional plans eg Market research , marketing materials etc
• Drive culture of trust, respect, transparency and accountability

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• BA/BS degree
• Commercial experience in pharmaceutical industry and vaccines experience is a bonus
• Experience leading analysis, market research qual and quant, and translating into actionable business insights
• LOC or Global experience
• Experience building, executing and measuring plans as needed to deliver on key objectives
• Cross functional experience in a matrix organisation including Global functions

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• English fluency
• MBA preferred
• Demonstrated analytical thinking and strategic thinking
• Thrives working in fast paced, complex and often ambiguous environment while remaining flexible, proactive, resourceful and efficient
• Demonstrated sense of ownership and accountability for the shared success of the team and asset
• Has strong learning agility and demonstrated ability to manage complexity
• Strong interpersonal, verbal and written communication skills, across all levels of the organization

Why GSK?

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive.

Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years. Our R&D focus is to deliver a new generation of vaccines and medicines using the science of the immune system, human genetics and advanced technologies to get ahead of infectious diseases, HIV, cancer and other immune-mediated and respiratory diseases. We do all this with a commitment to operate responsibly for all our stakeholders by prioritising Innovation, Performance and Trust.

Our bold ambitions for patients are reflected in new commitments to growth and a significant step-change in delivery over the next five years. This means more GSK vaccines and medicines, including innovative new products, will reach more people who need them than ever before.

We have long believed that building trust is key to stronger performance, helping to create value for shareholders, impact for patients and society and a reason outstanding people choose to work for and with us. That’s why being a responsible business is an integral part of our strategy. Taking action on environmental, social and governance issues is a key driver in our strategy.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on [email protected] or 0808 234 4391. Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels

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