Global Marketing Insights Analyst Heathrow, England
Job description
This is a key time to be joining British Airways as we Build a Better BA. We take huge pride in our past – but we’re looking to the future as an airline that loves embracing the best of modern Britain. Our country’s creativity, diversity, style, wit and warmth are the same special qualities that make us who we are. If you’re made of the same qualities as us, you could soon be part of the next chapter of our story. Together as one team, we’re connecting Britain with the world and the world to Britain like no one else
Join our brilliant marketing community at British Airways. We are creating a new Global Marketing Effectiveness team to focus on measuring the impact of our marketing, and supporting our transformational goals.
We are looking for two experienced Marketing Data Analysts to support Global Marketing Effectiveness Manager with insightful analysis to influence marketing decision making and inform effective use of marketing investment in building and driving revenue and enhancing customer experience. You'll enable decision making by extracting data with our leading martech technology.
What you’ll do:
- Provide a deep understanding of cross channel effectiveness of marketing investment through the use of analytics
- Deliver accurate and timely analysis and reporting, interpret output and communicate clearly and effectively to drive business change.
- Manage a varied portfolio of projects and partner with external consultancies and internal teams across Commercial, Central Analytics, IAG etc to deliver holistic measurement approach to marketing
- Deliver cross channel audience insights to support marketing planning and campaigns briefs
What you will bring to the team:
- Curiosity, forward thinking and tenacity
- Advanced analytical skills and ability to generate and structure insight from complex and sometime disparate data.
- Experience in data visualisation, identifying new and informative ways to convey data and insights.
- Data storytelling skills and ability to see application of data insights to business problems as well as understanding the wider content and potential impact.
- Full understanding on marketing mix and marketing effectiveness
- Excellent customer awareness, commercially astute both strategically and analytically, with ability to see application of data insights to business problems as well as understanding the wider content and potential impact.
Our Corporate and Support roles come with big potential to make your mark on our business. The airline industry changes so fast that we’re constantly evolving and finding new ways to impress customers and get ahead of our competitors. If you’re an innovator and brave and bold thinker, you will be in your element at British Airways.
Your impact on British Airways will be rewarded with a competitive rewards package plus the opportunity to develop and progress your career in many directions.
Not only will you have the chance to further your career development within BA, you’ll have access to our competitive reward and benefits package. This includes core company paid benefits such as a Defined Contribution pension scheme, generous Life Assurance cover and a whole host of options to support your physical, mental and financial wellbeing. You can also sign up for a range of voluntary benefits such as Private Medical cover, Dental and Critical Illness cover, Technology Scheme, Cycle to Work and Electric Car Scheme. And of course, you’ll be able to enjoy the benefit of staff travel as soon as you join us.
At British Airways we all have a part to play in creating an inclusive place to work. Diverse representation among our people is really important to us and we recognise that all our colleagues are uniquely different and bring their own originality, creativity and identity to work.
Inclusion and diversity is a key driver of innovation and we’re committed to creating a culture where everyone feels that they can be themselves. We’re looking for people from all backgrounds and cultures to join us and be a part of our journey to become a Better BA as we continue to connect Britain with the world and the world with Britain.
N.B. We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities
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