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If you're excited by the prospect of managing global social media and other digital campaigns across a group of well-regarded brands in the international education sector, then please read on.

We’re looking for a hard-working, highly organised marketer who is looking to broaden their skills and would enjoy the opportunity to develop their career in a leading global education business.

Who are we?

Part of Kaplan Inc., the Kaplan Languages Group is made up of Kaplan International Languages (a group of leading English language schools), ESL Education (a Europe-wide network of language travel agencies) and Alpadia (a group of schools teaching French, German and English). Language travel is an inspiring business sector with lots of scope for fun and creative work. Our students study from 2 weeks up to a full academic year and we are proud to welcome language learners from over 100 countries. Our schools provide a vibrant, friendly learning environment where students make excellent progress and enjoy a wide range of social and cultural activities.

The role

As Global Marketing Executive, reporting to the Global Marketing Manager, you will be responsible for the execution of a multi-brand, global marketing strategy, consisting of plans and campaigns across various channels. This is an exciting, important role within the marketing team, which will involve working with a range of stakeholders across the group – from colleagues in schools to our human resources, sales and business development teams.

Your main focus will be on global social media and content marketing and will include creating content, community management of our global accounts, ensuring our regional marketing teams have the assets they need and curating user-generated content for the business to leverage. Working closely with the Global Projects team, you will also assist with digital campaigns, B2B B2C communication product launches and other new initiatives for the business.

Using your keen attention to detail and innate ability to multi-task, you help to deliver multiple projects to a high level of quality. Working with stakeholders, you will ensure the accuracy of marketing materials and seek sign off at each milestone. With your process-driven approach, you will develop and improve ways of working with stakeholders across the business whilst making it easy for them to interact with the team.

As a central point of contact for global projects, you will provide excellent customer service, and will manage workflow and priorities in accordance with business demands. You will have the flexibility to work with people across different levels and roles within marketing to achieve excellent outcomes.

Duties and responsibilities

Social Media Marketing:

• Day-to-day management of all multi-brand global social media accounts including but not limited to Instagram, YouTube, Facebook, LinkedIn, Twitter

• Act as our resident social media specialist: working alongside copywriters to execute content strategy and develop multi-brands global content calendar or templates for localisation, ensuring consistency across all channels, supporting and communicating with various school teams and markets with best practice

• Contribute to available and usable global content pool, including via market-led user-generated content

• Identify opportunities to improve our digital presence and communication with customers

Global Projects Management Delivery:

• Collaborate cross-functionally with school, global projects regional marketing, acquisitions, web and CRM teams to develop, manage, deliver and track projects and campaigns launches

• Manage rollout of product merchandising

• Manage and produce global templates for localisation and follow up with regional markets in updating templates; templates include landing page, blogs, paid activities assets, B2B B2C emails

• Lead the post-global projects review process; work with paid media, SEO, and analytics team and other agencies to ensure robust measurement of projects

• Assisting with any new business initiatives briefed into the Global Projects team

Departmental Administration:

• Managing regular departmental administration including uploading and maintaining library of accurate, up-to-date assets, eg Fact Files and Price List, available for agents and B2B partners to use;

• Managing marketing department’s SharePoint library, acting as quality assurer and gatekeeper for the system

• Ensuring all information in our agent portal is up-to-date and accurate

Skills Experience

• A good understanding of the marketing mix and digital marketing principles

• Experience managing social media accounts across a wide range of different channels.

• Understanding of what content is appropriate for different platforms and be on top of current social media trends

• Quick transits in new role experience,

• Proven ability to work effectively under pressure, to tight deadlines and with the capacity to manage several projects simultaneously

• Excellent written and verbal communication skills

• Strong ability in copywriting and editing brand copy, with excellent command of written English and understanding of appropriate copy styles

• Ability to work flexibly across different digital platforms and tools such as Workplace/ Google My Business, Power BI, Trustpilot, SalesForce Marketing Cloud, Wapps, Solar, Mailpro, Sprouts Social and Falcon

• Diplomacy, with ability to manage stakeholders at all levels and across different cultures

• High levels of drive and self-motivation

• Self-awareness

• Ability to drive innovation and make improvements

• Strong teamworking skills

Please apply with a CV and covering letter. Closing date: 3rd April 2023.

At Kaplan International, we are committed to working in a diverse organisation and strive to provide equality of opportunity for all. We encourage and welcome applications from individuals, regardless of age, disability, sex, sexual orientation, gender reassignment or identity, pregnancy and maternity, race, religion or belief and marriage and civil partnership. If as a disabled applicant (as defined under the Equality Act 2010) you would like to request that your application is considered under our Guaranteed Interview Scheme (GIS) please let us know using this form

As part of our commitment to safeguarding, depending on the nature of the role, successful candidates may be subject to an enhanced Disclosure and Barring Service check.

Applicants must be able to provide proof of eligibility to work in the UK.

Applicants working outside the UK may be required to produce a police check from the relevant country.