Job description
The Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY’s ambition to create long-term value as the world’s most trusted, distinctive professional services organization. We work hand-in-hand with the business to take services and solutions to market; bring our purpose of building a better working world to life for our people, clients and communities; engage our people and build a high-performing culture; and to build the commercial value and emotional resonance of the EY brand.
Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.
The opportunity
This Assistant Director position is a critical role in the global Brand, Marketing and Communications (BMC) team and sits within the overall Global Talent BMC organization. The role is responsible for leading and developing global DE&I programs that engage our leadership, partners, all EY people, as well as our external stakeholders.
Your key responsibilities
Develop and implement integrated internal and external Global DE&I BMC programs to position EY as a leading DE&I brand.- Collaborate with the Global Talent Communications and Engagement team, as well across all BMC (including Brand and PR), Global DE&I team and EY senior leaders to build relevant, timely and innovative internal and external communications programs. This includes the development and deployment of a consistent communication plan (including content, creative assets and toolkits) that reaches key audiences globally, while allowing for local input, customization and integration of messages in appropriate channels.
- Identify opportunities and strategically position DE&I across multiple channels and functions (including leadership communications, Talent, CSR, Sector, Service Line, Markets, Professional Networks) as well as at key global internal and external events.
- Manage our internal and external digital channels, including pages on EY.com and DE&I video library, to present the best content and compelling user experience for our audience.
- Oversee reporting on the reach and impact of initiatives through monitoring campaign metrics, evaluating engagement effectiveness and making recommendations for improvement
- Help enable an effective stakeholder management strategy, activating key stakeholders across global leadership around the DE&I agenda.
- Some global travel might be required pending business needs.
Skills and attributes for success
Exceptional written communications skills- Strong leadership and consensus-building skills in a dynamic, fast-paced environment
- Strong personal communication and facilitation skills; proven ability to influence and build collaborative relationships with senior-level stakeholders
- Proven ability to create an impactful DE&I communications and engagement strategy and deploy using a variety of channels and activities
- Proven ability to measure impact of communications, using data and analytics to demonstrate outcomes and drive continuous improvement
- Highly effective understanding of digital channels and best medium to target different audiences
- Ability to synthesize information from others, share knowledge and connect all facets of the business when initiating, developing and implementing initiatives
- Sees learning and development as a critical input to delivering exceptional client service to BMC clients; seeks to inspire
- Ability to become a trusted business partner to the Global DE&I BMC Leader; operate with a client service mindset; demonstrate knowledge, skills and intelligence concerning global business and DE&I fundamentals, competitor analysis and cross-cultural/geographical sensitivities
- Proven ability to work across geographies and cultures, navigate complexity and in virtual teams
- Ability to deliver on EY and BMC strategic priorities; align BMC initiatives with EY’s performance goals; achieve the desired results; communicate the BMC value proposition
To qualify for the role, you must have
Bachelor’s degree (or equivalent area of study or experience)- Substantial brand, marketing and communications experience in a world-class global organization
- Experience leading business communications for large complex global programs with proven and demonstrable results
- Experience in preparing senior leadership presentation materials, pre-reads and other communication materials (including key messages, creative assets)
- Strong experience in digital communications
- Diversity, Equity and Inclusiveness experience a plus
Ideally, you’ll also have
Proven ability to influence and build collaborative relationships with senior-level stakeholders and a sense of curiosity to learning and applying best practices.
What we look for
We are looking for a motivated individual who demonstrates a good understanding of the DE&I agenda and trends relating to inclusive business practices; as well as cross-cultural/geographical sensitivities to effectively deliver DE&I programs. The ideal candidate is someone who enables innovative thinking and inspires innovative action and leverages communications to inspire others, as well as enabling knowledge sharing.
- Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
- Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
- Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
- Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.