Freelance Content Writer - Danish London, England
Job description
FARFETCH exists for the love of fashion. We believe in empowering individuality. Our mission is to be the global technology platform for luxury fashion, connecting creators, curators and consumers.
We’re a diverse and global community made up of Farfetchers, our partners and our customers, which we believe is at the heart of our success. Everything we do is centred around our values - Be Human, Think Global, Be Revolutionary, Todos Juntos, Be Brilliant, Amaze Customers - which define our beliefs and our actions. We welcome differences and foster a consciously inclusive environment for everyone. We are Farfetch For All.
CONTENT
We're a creative family that works closely together to make sure our customers know every last detail about our products before purchasing. We have three primary teams: Styling, Photography, and Content. This is the team who makes sure customers have an engaging, seamless and luxurious experience. We're focused on continuous improvements and like to encourage everyone to make the most of their talents and contribute ideas.
THE ROLE
Reporting directly into the Localisation Lead - Scandinavia, you will be responsible for transcreating and localising marketing content. You will ensure that our copy is customer-centric, effective and tailored across all FARFETCH channels, whilst capturing and protecting the FARFETCH tone of voice. Proven experience writing and transcreating content is preferred, as is having a sound understanding of the luxury e-commerce landscape in Denmark. To succeed in this role, you must have extensive knowledge of the Danish language. You’ll benefit from working with a large multi-lingual team of around 120+ employees within FARFETCH, which will present unique opportunities to interact with various departments and to learn cutting-edge localisation tools and solutions.
WHAT YOU’LL DO
- You will be copywriting and transcreating editorial features and marketing content including (but not limited to) emails, advertisements and push messages
- You are responsible for ensuring all copy follows our Tone of Voice and Style Guide across all channels and reaches Quality standard
- You will work closely with other content writers to bring new ideas to optimise the content as well as to identify areas to improve
WHO YOU ARE
- You are comfortable with digital work on an in-house CMS
- You are highly proficient writing in Danish and have a good level of fluency in English
- You have a firm understanding of tone of voice, with an ability to adapt style to suit specific contexts
- You have a great writing and transcreating style that is accurate and adaptable, with an impeccable use of grammar, syntax, and cultural references
- You have good knowledge of the luxury fashion e-commerce landscape in Denmark, its players and its consumers
- Experience within translation, copywriting and editorial roles or a linguistics graduate with a passion to move their career into fashion is preferred
